Creative Director | HK Talent Engage

Job description

Established in 1964, JCDecaux is the largest outdoor advertising media company specialized in street furniture, transport advertising and billboard. Employing a total of 12,850 people, the Group is present in more than 70 different countries and 3,700 cities of more than 10,000 inhabitants and generated revenues of €3,208m in 2015.

We are leading position in the following areas in the world.

• Worldwide No. 1 in street furniture (524,580 advertising panels)
• Worldwide No. 1 airport advertising with concessions in 230 airports
• Worldwide No. 1 in self-service bicycles
• Europe No. 1 billboard advertising (177,760 advertising panels)
• more than 280 contracts in metros, buses, trains and tramways (395 770 advertising panels)

This is a good opportunity to enter the dynamic and fast growing out-of-home media industry with potential for long-term career development. We are seeking a passionate team player to join our Hong Kong office.

• Lead and review the work of the creative teams for all web, print, and digital marketing collateral
• Spearhead and manage content strategy for both small and large projects, harnessing brand design, copy, art, and digital technology
• Develop internal marketing campaigns that translate objectives across business units into clear and motivating creative strategies
• Analyse brand tracking, market trends, consumer needs, and the competitor landscape
• Meet budget requirements by forecasting and managing expenses

Responsibilities

• Supervise a team in the development of messaging and deliverables
• Prioritize work and resources across engagements, based on short- and long-term needs, and develop schedules by collaborating with designers, copywriters, and production artists
• Conduct brainstorming sessions with creative team, maintaining strategic thinking to develop innovative and actionable initiatives in a fiscally responsible manner
• Review and approve art and copy developed by the team, ensuring that deliverables address marketing goals and challenges effectively
• Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for sophisticated audiences
• Oversee the presentation of final concepts, and obtain approvals for deliverables

Required skills and qualifications

• 10 years of relevant experience, with 5 years as a creative director in an agency or corporate setting
• Experience in creating marketing/advertising campaigns from developing the vision and messaging platform to overseeing production on time and within budget
• Experience in creating integrated content across all marketing channels: digital, social media, paid media, mobile, offline, and print
• Proven ability to develop successful concepts
• Proficiency in leading a team of diverse, talented creatives
• Strong creative vision, with an eye on business objectives

Preferred skills and qualifications

• Bachelor’s degree (or equivalent) in design or equivalent
• Experience as a copywriter, graphic designer, or production artist
• Experience in project management, with a focus on creative direction

We offer opportunity to the right candidate. Interested parties please send your full resume stating your current and expected salary (with date of available) to Human Resources Department.

JCDecaux is an Equal Opportunities Employer and welcome applications from all qualified candidates. All information provided will be treated in strict confidence and used for recruitment purposes only. Applicants not hearing from us within six weeks may consider. All applications and enquiries will be handled in the strictest confidence and personal data collected will be used for recruitment purposes only. Successful applicants will be contacted within six weeks and applicant contact details will be held for 12 months, from the date of application.

***** All data collected will only be used for recruitment purpose only *****