Senior Business Communications Manager - Retail / Wholesale

A Career with Hang Seng Bank

Hang Seng is committed to service excellence. Our people are our most important asset and play a vital role in our efforts to continually enhance our performance for customers and provide best-in-class products and services. We seek to attract high-calibre talent by offering a dynamic working environment, good career development opportunities and competitive compensation packages.

Corporate Communications

Hang Seng’s Corporate Communications Department formulates and executes compelling communications programmes that promote the Bank’s corporate image, products and services. It monitors public opinions about the Bank and ensures important messages are conveyed in a timely and effective manner, both internally and externally. The Department also helps safeguard Hang Seng’s brand and position as the leading domestic bank in Hong Kong by advising on reputational matters and strengthening relationships with its stakeholders.

The Business Communications function plans and implements strategic initiatives supporting the Bank’s business growth plan. Working very closely with business heads, in particular Retail, Wholesale, Hang Seng Index, Hang Seng Insurance, Hang Seng Investment Company, the team proactively plans and executes communication initiatives to promote the Bank’s business, products and services, and to manage the Bank’s reputation. The team also builds thought leadership and establish amicable relationship with various external stakeholders, leverage multiple channels including but not limited to traditional media, social media, external speaking opportunities and other events. The team also manages reputational issues for the Bank.

Reporting to the Head of Business Communications, the Senior Business Communications Manager – Retail/ Wholesale is responsible for developing and implementing the Bank's business communications strategy focusing on the Retail/ Wholesale business, aligning with the overall business growth plan. This role will focus on the major aspects of integrated communications, content creation, executive profiling, and reputational management to ensure effective and consistent messaging across all channels. The ideal candidate will have a proven track record of success in leading strategic communications initiatives within a complex financial institution.

Key Responsibilities

Integrated Communications and Campaign Planning and Management:

• Plan and execute creative and integrated communications campaigns, events and initiatives that strategically and effectively support the Bank’s business needs, support customer and business growth, and engage and inspire the Bank’s key external stakeholders.
• Drive the Bank's business growth stories through engaging content for various channels, including media, YouTube, LinkedIn.

Strategic and Effective Content Creation:

• Lead key message planning and develop creative and compelling stories to support the Bank’s business growth and development across various platforms, including media pitching, social media (LinkedIn, YouTube etc).
• Responsible for speech writing for senior executives to ensure impactful delivery and alignment with business messaging.
• Develop and maintain all business-related corporate materials (press releases, speeches, brochures etc)

Executive Profiling:

• Plan and drive executive profiling and build thought leadership for the Bank’s senior business executives.

Corporate Announcements:

• Manage corporate announcements including results announcements, production of annual report, and support AGM messaging.

Media Relations:

• Lead the team to cultivate strong relationships with business media across local, mainland and international markets.
• Proactively generate positive media coverage through events, press releases, and targeted outreach.
• Manage media enquiries and develop strategic responses.

Reputational and Issues Management:

• Proactively identify and mitigate potential reputational risks in collaboration with all business units.
• Support annual reputational risk assessments.

Team Management:

• Be an effective team leader by showcasing excellent communications and people skills; promoting a culture of teamwork, trust and mutual support; delegating effectively and empower team members to take ownership; developing and mentoring team members to achieve their full potential; be open to seek feedback.

Requirements

• Minimum 12 years of relevant experience in Corporate Communications, preferably in banking and in a sizable organization
• Strong media relations especially with business and finance media in Hong Kong and the Greater Bay Area.
• An innovative communicator. Excellent written and verbal communication skills in both English and Chinese, with a proven ability to develop compelling and impactful content.
• Strong understanding of the banking industry and its regulatory landscape.
• Excellent strategic messaging skills, encompassing developing impactful key messages, aligning communication initiatives with business goals, and ensuring consistent messaging across channels.
• Experience in crisis and issues management, including identifying and mitigating reputational risks, developing crisis communication plans, and responding effectively to crisis situations.
• Skilled in storytelling and be able to craft engaging narratives, visualize messages, and connect with audience emotions.
• Proficient in content creation and storytelling on social media platforms, including YouTube and LinkedIn.
• Good design and art sense.
• Experience in planning and executing events of various sizes.
• Strong leadership and interpersonal skills with the ability to collaborate effectively across teams.
• Strategic thinker with a deep understanding of integrated communications and social media principles.

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