As a member of our family-owned business, you will work to strengthen Heinemann Asia Pacific’s position in the market and establish Heinemann as a Great Place to Work by pro-actively partnering with our Business Leaders and developing our Team Members’ competence and capabilities.
The successful candidate is expected to
- Achieve Marketing KPI, including but not limited to Brand Sales, product/ channel sales contribution, managed marketing cost within the planned budget
- Be the business partner to support business growth and development in Hong Kong & Macau through diverse marketing initiatives or promotion campaigns according to the latest industry trends and market best practices
- Implementation of the end-to-end 360 degree marketing campaigns including but not limited to high profile promotions (HPP), over-the-counter (OTC) promotions, grow the customer base, footfall, sales & profit
- Work closely with regional marketing team to help plan & ensure smooth and timely execution of all marketing campaigns.
- Develop and maintain strategic alliances with local external business partners (e.g. landlord, production agency etc.) to facilitate the execution of marketing & business needs cost effectively
- Monitor market trends (industry & competitors), stay up-to-date on the retail strategies, analyze campaign performance and customer insights to optimize strategies and identify opportunities for business growth and innovation.
- Manage the in-store VM display and ensure the visual merchandising guideline are followed through
- Lead, engage and coach the team to achieve marketing KPIs
What you should bring along
- Bachelor degree or above in Marketing or Communications with minimum 5 years' solid experience in FMCG/ retail industry
- A strategic thinker with strong numerical and analytical skills
- Innovative and creative, result-driven person with strong ownership and able to work independently as well as leading the team
- Excellent communication, interpersonal, and presentation skills in English, Cantonese and Mandarin
- Proficient with MS Office applications
All information collected will be kept strictly confidential and for recruitment purpose only.