Conduct tracking and evaluation of marketing programs to enhance its effectiveness and increase customer profitability.
Support segmentation design and targeting to promote usage & boost up active customer base of digital banking with collaboration with e-acquisition and usage team.
Conduct quantitative analysis to identify new business opportunities, optimize profitability and marketing efficiency of business and ascertain root cause of business issues.
Prepare reports based on analysis and present to management with strategic actionable insights
Develop & maintain various performance dashboard by Tableau
Work closely with internal stakeholders, and external vendors on project planning and execution
Requirements:
Degree holder in Information Management, Business Intelligence, Business Analytics or related disciplines.
Minimum 2 years of working experience in banking / financial industry, preferable in business intelligence analytics / database marketing / business financial planning / risk and control monitoring.
Knowledge on retail banking business/products & campaign data monitoring/analysis.
Prior experience with statistical modeling tools and data visualization tools will be an advantage.
Proficiency in business intelligence applications, database software such as SAS, Tableau, MS-Access, Excel and/or Python.
Good analytical and problem solving skills.
A team player with good interpersonal and communication skills.