Position Summary
The incumbent will assist the Senior CRM Campaign Management Manager to develop, monitor & review the Bank’s channel strategy and to perform planning and monitoring e-channels’ campaign execution.
Responsibilities
Identify and analyze channel and consumer behavior analysis to deliver valuable insights for channel development, marketing campaign and strategic initiatives.
Assist the Senior Manager in monitoring and analyzing channel usage
Review and monitor campaign execution within regulatory standard and business user requirement
Review regular MIS reports for channel usage, marketing analytics and / or regulatory reporting
Conduct data analysis and interpretation for providing creative solutions and / or supporting management decision
Manage and coach members in achieving business objective in the Section
Maintain good relationship with business users
Comply with all applicable regulations, rules, codes, guidelines and standards set by regulators and the Bank, and carry out duties with high integrity; and
Adhere to all established risk control guidelines, procedures and measures to identify, assess, report, mitigate and monitor the risks involved in the day-to-day work
Take up ad-hoc projects and tasks as assigned by the Senior CRM Campaign Management Manager.
Requirements
University graduate, preferably in Quantitative Analysis, Statistics, Decision Science, Computer Science, or a related disciplines;
Preferable over 5 year experience cover the following:
Minimum of 3 years’ solid experience in data analysis or MIS reporting, preferably in banking industry
Proficient in leading IT projects and strong in verbal and written communication to business and management
Proficiency in SQL, SAS, MS Office (excel and Access) and VBA
Sound demonstration of using data to draw insights
Creative, detail-oriented with excellent communication and interpersonal skills
Self-motivated, able to work independently and under pressure
A good team member, proactive and with good problem solving skill
Good command of both spoken and written English and Chinese