Director, Integrated Marketing and Communications | HK Talent Engage

Job description

At AIA we've started an exciting movement to create a healthier, more sustainable future for everyone.

It's about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you'll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.

So if you believe in inspiring a better future, read on.

About the Role
• A key contributor to deliver AIA long term brand marketing goal and strategy
• Lead customer driven, industry led integrated marketing campaigns that help AIA sustain #1 brand awareness and consideration with distant leadership.
• Apply strategy, data analytics and insights to drive innovations and achieve business objectives.
• Act as a key person to strategise strategic alliances assets to maximise business benefits.
• Lead the communications teams to coordinate social media and media for thought leadership building, corporate and business promotion and reputation management
• Partner with creative and media agencies and make sure they understand the business status to develop the right communication strategy and execution meeting company goals.

Roles and Responsibilities:- Plan and develop integrated marketing campaign that helps maintain #1 brand awareness and consideration in the industry through understanding consumer difficulties, insights and driven market landscape.

• Strategise social media and corporate communications channels for customer centric promotion, brand building, and reputation management to maximise business benefits
• Strategise to improve strategic alliances assets benefits and alignment
• Drive brand resonance across different target audience over online/offline engagements
• Lead customer centric, industry leading integrated marketing campaigns using data analytics, market intelligence and consumer insights to craft the strategies to achieve company business goals.
• Support Head of Brand Marketing and Communications to develop annual marketing plan with clear brand strategies to achieve company goals.

Minimum Job Requirements:- Consistent track record of driving and delivering results for integrated marketing initiatives.

• Proven track record in leading social media/content marketing and reputation management
• Demonstrate curiosity and eagerness to stay ahead of the latest market trends
• Experience in driving full funnel marketing and build business value
• Analytical ability to extract insights and actions from data and translate into meaningful results
• Strong people and relationship building skills across internal customers and external partners management
• Excellent time management and project management skills
• Excellent communication and collaboration skills with internal and external stockholders.
• A team leader and player, organised, reliable, dynamic and adaptive to changes

Others:- You are required to acquire the relevant license(s) if your job involves regulated activities

• We offer comprehensive employee benefits e.g. group medical insurance

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.