Director, Customer Marketing & Activation | HK Talent Engage

Job description

At AIA we've started an exciting movement to create a healthier, more sustainable future for everyone.

It's about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you'll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.

So if you believe in inspiring a better future, read on.

About the Role
• Lead the strategic planning and execution of all campaigns, including but not limited to marketing, customer segment and product, for the company to support and facilitate distribution channels to achieve their product-level financial targets. Lead the strategic planning and execution of the company's channel activation, drive distribution channels to utilize customer and marketing department's assets and to deliver desirable business results.
• This position also needs to drive the enterprise usage of segmentation model, liaise with different stakeholders and to promote the adoption on their daily works.
• There might be special strategic initiatives assigned by management, drive the distribution channels with useful information, materials and insights for effective selling and customer engagement.

Roles and Responsibilities:

Lead the strategic planning and execution of campaigns - Solicit and implement management direction about all kinds of campaigns to facilitate the achievement of company's business objectives

• Collaborate with channels to identify the best campaign ideas and execution to enhance the achievement of the company's business objectives
• Lead the end-to-end planning and implementation process of campaigns including but not limited to marketing, segment and product campaigns
• Ensure accurate, effective and efficient fulfillment processes for all kinds of campaigns
• Promote focused products and campaigns to distribution channels leveraging segment-based approach
• Support product strategy and development process by providing ideas and timely market information

Drive enterprise use of segmentation model - Being the owner of company's segmentation model that drive the model usage and adoption to different internal stakeholders

• Collaborate with customer research and insights team to keep abreast of and refresh the segmentation model that align with business focus
• Plan and develop segment materials that fits various stakeholders' needs

Manage strategic initiatives assigned by management - Lead the end-to-end planning and implementation process for assigned strategic initiatives

• Collaborate with key stakeholders to deliver KPI targets of the special initiatives
• Manage communication with key stakeholders on a regular basis
• Obtain necessary budget and manage the utilisation of the approved budget according to plan, if any
• Ensure risks and/or issues are identified and appropriate action plans are put in place, escalate to management for resolution where appropriate

Manage channel communications - Collaborate with channels to develop useful content for publication/communication materials such as Vantage, AIA Morning Video and iSay to facilitate selling and customer maintenance for the channels

• Produce the materials based on requirements, and obtain necessary approval and endorsement for publication to appropriate platforms
• Utilise/develop appropriate platforms for the launching the publication/communication materials
• Review the effectiveness of the materials and make necessary improvement
• Visit agency districts and distribution channels to promote campaigns, gather feedback and maintain a close relationship with various distribution channels

Other Responsibilities - Coach and develop team members to ensure timely and quality deliverables which comply with company's standards

• Support Department Head to build a positive work culture within Brand and Communications Team which contribute to a satisfactory Gallop scores
• Support ad hoc projects and tasks

Minimum Job Requirements:

Education - University graduate preferably in business administration

Experience - Minimum of 15 years' experience preferably in financial, insurance or related industry, of which at least 5 years in a Campaign Management, Marketing, Agency Management, Customer Segmentation Development, Business Development, or Project Management role

Skills and Requirement - Able to lead internal and cross-functional teams, and bold to make tough decisions

• Strong business acumen and results oriented, with proven track record in achieving business results
• Strong problem-solving skill
• Excellent stakeholder management skill
• Excellent project management skill
• Excellent data analysis skill

Others:- You are required to obtain the relevant license(s) if your job involves regulated activities

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.