Associate Vice President, Digital Acquisition | HK Talent Engage

Job description

United Asia Finance Limited (亞洲聯合財務有限公司) is the market leader specializes in consumer lending in Hong Kong and PRC via a mix of business channels including network of branches, Internet and mobile. We strive to maintain our market leadership by continuous uplift of professionalism and creation of new market practices and standards through innovation. We have 48 branches in Hong Kong and coverage in 15 main cities in PRC.

Join us if you are talented with the matched skillset and experience and want more:

Regain work-life balance and regular work pattern

Learn the best market practices and standards

Enrich your career professionalism in an innovative environment

Explore personal interests in company activities, outings and classes

Earn a competitive remuneration package comparable to the market

You may visit www.uaf.com.hk to know more about United Asia Finance Limited. Do act now and send us your application and CV.

Job Responsibilities:

• Manage digital channels and customer touchpoints and set up automated journey, via digital channels such as eDM, SMS and whatsapp, to deliver personalized experience
• Perform customer segments data analysis on credit card business, in order to develop marketing strategies to drive customer acquisition campaign
• Perform data analysis on credit card portfolio & potential target customer segments to drive further business opportunities and establish marketing strategies
• Define customer segmentation and utilize data and web analytics to plan marketing program
• Conduct campaign evaluations, measure effectiveness and provide recommendations to improve ROI
• Data mining and interpreting data from various platform such as web analytics, CRM platform, mobile app and social
• Drive digital development including such as websites and app UI/UX, paid search, marketing automation, social media and digital channel personalization

Job Requirements:

• Bachelor’s degree or above in Business, IT, Mathematics, Engineering, Data Science, Statistics or Quantitative Analysis
• Minimum five years or above relevant experience in customer segmentation
• Hands on experience in marketing automation
• Strong acumen for data and analytics
• Creative, Pro-active, open-minded, and result-oriented
• Excellent interpersonal and communications skills with a strong command in both written and spoken English and Chinese

We offer attractive remuneration package which includes double pay and discretionary bonus. Interested parties please send your CV indicating your current salary, expected salary and availability to HR Department, by email to [email redacted, apply via company website]

(Personal data collected will be treated in the strictest confidence and will be handled by authorized personnel for recruitment-related purposes only. Applicants who do not hear from us within 3 months may consider their application unsuccessful and their data will be destroyed within 24 months of receipt.)