Global Media Strategy Director | HK Talent Engage

Job description

Job Description:

As the Global Media Planning and Strategy Director, you will play a key role in developing and implementing innovative media strategies to drive brand awareness and engagement across global markets. You will lead a overal media plannig strategy and work closely with cross-functional teams as well as local teams to ensure alignment with overall marketing objectives and strategies.

Responsibilities:

• Develop and execute global media strategies that align with brand objectives and target audience
• Lead the planning and implementation of integrated media campaigns across various platforms (TV, digital, social, etc.)
• Drive innovation in media planning and explore new opportunities for reaching and engaging consumers
• Collaborate with internal teams and external partners to ensure seamless execution of media plans
• Analyze campaign performance data and provide strategic insights to optimize media strategies
• Stay abreast of industry trends and best practices in media strategy & planning

Qualifications:

• Bachelor's degree in Marketing, Advertising, or related field (Master's degree preferred)
• 10+ years of experience in media planning and strategy, preferably in an FMCG or related industry
• Proven track record of developing successful global media campaigns
• Strong analytical, strategic thinking, and problem-solving skills
• Excellent communication and leadership abilities
• Proficiency in media planning tools and software
• Global experience and understanding of cultural nuances in different markets

Click "Apply Now" to apply for this position or call Jessky Lee at +852 3180 4930 for a confidential discussion. All information collected will be kept in strict confidence and will be used for recruitment purpose only.