Digital Marketing Manager | HK Talent Engage
Published 2024-04-25 13:51:00
Job description
Ocean Park Corporation invites applications from suitable candidates to fill the following vacancy:
Responsibilities
• Develop, execute, and implement digital initiatives through social media platforms to enhance our digital presence and drive park attendance and revenue.
• Formulate social media strategies and oversee the planning and execution of social media campaigns to maximize engagement and achieve business objectives across different markets.
• Supervise social media monitoring to track performance, identify opportunities, and manage crisis situations in the digital space.
• Manage the production of digital promotion materials, ensuring high-quality content and effective messaging that resonates with the target audience.
• Project manage each campaign, overseeing project initiation, ideation, media and channel planning, content production, execution, and post-campaign result measurement and evaluation.
• Evaluate digital campaigns using data analytics and observations, and provide actionable recommendations for future campaigns to improve performance and ROI.
• Stay up-to-date with the latest digital market trends, emerging technologies, and best practices, and share digital business insights within the marketing teams.
• Collaborate with cross-functional teams and external agencies/vendors to ensure the successful execution of digital campaigns and initiatives.
Requirements
• Bachelor Degree in Business, Marketing, Advertising, Communications, or other related disciplines
• With at least 7 years’ experience in managing digital marketing project, previous experience in social media management is an advantage
• In-depth knowledge of social media platforms, trends, and best practices.
• Proficiency in data analysis and reporting, with the ability to derive insights and make data-driven recommendations.
• Attention to detail, ability to work in a fast paced, changing environment and manage multiple projects simultaneously
• Demonstrated business acumen; a track record of excellent performance meeting targets and objectives
• Knowledge in Google Analytics, ad tracking tools and social media monitoring tools
• Experience gained in travel, entertainment and hospitality industry would be an advantage
• Excellent command of both written and spoken English and Chinese
Full-time Staff Benefits 全職員工福利
Referral Bonus 職員推薦獎金* (高達$4,000)
13-month payment / Gratuity 年終雙糧/約滿酬金
Marriage/Examination/Conservation/CSR Leave 結婚/考試/義工/保育假期
Ocean Park and Water World Complimentary Tickets 海洋公園及水上樂園免費入場劵
Staff In-Park Discounts 員工購票/購物折扣
Staff Canteen職員餐廳
Staff Social Club 職員聯誼會
Medical Insurance (Hospitalization & Outpatient) 醫療福利 (包括住院及門診)
14 days Paid Leave 19天有薪假期
17 days Public Holiday 17天公眾假期
* Incentives are governed by terms and conditions獎金須受有關條款及細則約束
Job particulars
- Job source
- CTgoodjobs
- Job reference
- 3147051-01#0257
- Date published
- 25 Apr 2024
- Job keywords
- Examination leave,13-month pay,Insurance plan,Marriage leave,Medical plan,Special / extra leave,Birthday leave,Dental plan,Hotel / Catering / Club - Food & Beverage,Marketing / Public Relations - Marketing - Digital Marketing,Entertainment / Recreation,Hospitality / Catering,Tourism / Travel,Aberdeen,Middle management level,Degree,Advertising,CSR,Campaigns,Channel Planning,Data Analysis,Data Analytics,Demonstration,Digital Marketing,Digital Marketing Manager,Entertainment,Fast-Paced,Google Analytics,Hospitality Industry,Insurance,Marketing,Messaging,Monitoring,Monitoring Tools,Planning,Production,Project Initiation,ROI,Social Media,Social Media Platforms,Spoken English,Strategy,Tracking,Travel,Vendors,Water