Assistant Marketing Manager | HK Talent Engage

Job description

We are seeking a highly motivated and talented individual to join our company as an Assistant Marketing Manager. This position will primarily focus on e-commerce and brand management, playing a vital role in promoting our products and driving online sales. The ideal candidate will possess a strong understanding of e-commerce platforms, digital marketing strategies, and brand development within the wine industry.

Job Description

Responsibilities:

E-commerce Strategy & Operations

• Develop and execute the company's e-commerce strategy and promotional calendar, to drive online sales and enhance customer experience.
• Identify and evaluate new e-commerce opportunities, platforms, and technologies to optimize sales and improve customer engagement.
• Monitor industry trends and competitor activities to ensure the company remains at the forefront of e-commerce best practices.
• Manage social media platforms, company website, CRM program activation for online and retail business.
• Hands on experience in setting up and creating suitable roadmaps for e-commerce platforms.
• Work with third parties and relevant partners for brand and sales development program (brand owners, vendors, etc)
• Manage the day-to-day operations of the e-commerce platform, including new product releases, inventory management, pricing, product descriptions, and customer inquiries.
• Continuously monitor website performance, user experience, and conversion rates, implementing improvements when necessary.
• Track and analyze key performance metrics related to e-commerce sales, website traffic, customer behavior, and marketing campaigns.

Email Marketing and Promotion:

• Plan and execute email marketing campaigns to drive customer engagement, repeat purchases, and loyalty.
• Create compelling email content, design visually appealing templates, and manage customer segmentation for targeted campaigns.
• Monitor email campaign performance, analyze metrics, and make data-driven optimizations to improve open rates, click-through rates, and conversions.

Brand Management:

• Assist in developing and maintaining the company’s and the agency brand’s brand identity and positioning in the market.
• Ensure consistent brand messaging across all marketing channels.
• Conduct market research and analyze consumer insights to identify target audiences, market trends, and competitive positioning for effective brand communication.
• Collaborate with product team and sales team for sales forecast to project replenishment plan and create effective sales strategies, prepare various reports by brand.
• Plan and implement trade marketing, joint promotions and media events.
• Assist in organizing and attending trade/ consumer events
• Overall responsibility for brand management and corporate identity by formulate and implement both offline and online marketing strategies to drive customer acquisition.

Design and Content Creation:

• Utilize design software and tools to create visually compelling graphics, illustrations, videos, and other multimedia assets for marketing campaigns.
• Design and develop website layouts, landing pages, and email templates that enhance user experience and drive conversions.
• Support design work of brand and promotional materials.

Requirements:

• Bachelor’s Degree in Marketing, Business Management, or related discipline
• 3-year experience in e-Commerce and/or brand management, preferably within the wine or beverage industry
• Excellent communication, interpersonal and project management skill
• Graphic Design skills and Content Creation
• Strong knowledge of e-commerce platforms, digital marketing techniques, and analytics tools.
• Excellent written and verbal communication skills, with the ability to create engaging content and convey brand messaging effectively
• Analytical mindset with the ability to interpret data and draw actionable insights
• Proficiency in using marketing software and tools, such as CRM systems, social media management platforms, and web analytics tools
• Strong organizational and project management skills, with the ability to handle multiple tasks and meet deadlines in a fast-paced environment
• Passion for wine and a solid understanding of the wine industry and consumer preferences
• Good command of both written and spoken English and Chinese
• Proficient in e-Commerce, Photoshop, Microsoft Office, e.g. Word, Excel, Power Point etc

stomer segmentation for targeted campaigns.

• Monitor email campaign performance, analyze metrics, and make data-driven optimizations to improve open rates, click-through rates, and conversions.

Brand Management:

• Assist in developing and maintaining the company’s and the agency brand’s brand identity and positioning in the market.
• Ensure consistent brand messaging across all marketing channels.
• Conduct market research and analyze consumer insights to identify target audiences, market trends, and competitive positioning for effective brand communication.
• Collaborate with product team and sales team for sales forecast to project replenishment plan and create effective sales strategies, prepare various reports by brand.
• Plan and implement trade marketing, joint promotions and media events.
• Assist in organizing and attending trade/ consumer events
• Overall responsibility for brand management and corporate identity by formulate and implement both offline and online marketing strategies to drive customer acquisition.

Design and Content Creation:

• Utilize design software and tools to create visually compelling graphics, illustrations, videos, and other multimedia assets for marketing campaigns.
• Design and develop website layouts, landing pages, and email templates that enhance user experience and drive conversions.
• Support design work of brand and promotional materials.

Requirements:

• Bachelor’s Degree in Marketing, Business Management, or related discipline
• 3-year experience in e-Commerce and/or brand management, preferably within the wine or beverage industry
• Excellent communication, interpersonal and project management skill
• Graphic Design skills and Content Creation
• Strong knowledge of e-commerce platforms, digital marketing techniques, and analytics tools.
• Excellent written and verbal communication skills, with the ability to create engaging content and convey brand messaging effectively
• Analytical mindset with the ability to interpret data and draw actionable insights
• Proficiency in using marketing software and tools, such as CRM systems, social media management platforms, and web analytics tools
• Strong organizational and project management skills, with the ability to handle multiple tasks and meet deadlines in a fast-paced environment
• Passion for wine and a solid understanding of the wine industry and consumer preferences
• Good command of both written and spoken English and Chinese
• Proficient in e-Commerce, Photoshop, Microsoft Office, e.g. Word, Excel, Power Point etc

Interested parties please send your resume with expected salary and available date to [email redacted, apply via company website]

Information provided will be treated in strictly confidential and only be used for recruitment purpose.The company may refer suitable applicants to other vacancies within the assoicated Group of companies.