Assistant Marketing Manager | 人才服务办公室
2024-03-26 18:53:00发布
职位描述
We are seeking a highly motivated and talented individual to join our company as an Assistant Marketing Manager. This position will primarily focus on e-commerce and brand management, playing a vital role in promoting our products and driving online sales. The ideal candidate will possess a strong understanding of e-commerce platforms, digital marketing strategies, and brand development within the wine industry.
Job Description
Responsibilities:
E-commerce Strategy & Operations
- Develop and execute the company's e-commerce strategy and promotional calendar, to drive online sales and enhance customer experience.
- Identify and evaluate new e-commerce opportunities, platforms, and technologies to optimize sales and improve customer engagement.
- Monitor industry trends and competitor activities to ensure the company remains at the forefront of e-commerce best practices.
- Manage social media platforms, company website, CRM program activation for online and retail business.
- Hands on experience in setting up and creating suitable roadmaps for e-commerce platforms.
- Work with third parties and relevant partners for brand and sales development program (brand owners, vendors, etc)
- Manage the day-to-day operations of the e-commerce platform, including new product releases, inventory management, pricing, product descriptions, and customer inquiries.
- Continuously monitor website performance, user experience, and conversion rates, implementing improvements when necessary.
- Track and analyze key performance metrics related to e-commerce sales, website traffic, customer behavior, and marketing campaigns.
Email Marketing and Promotion:
- Plan and execute email marketing campaigns to drive customer engagement, repeat purchases, and loyalty.
- Create compelling email content, design visually appealing templates, and manage customer segmentation for targeted campaigns.
- Monitor email campaign performance, analyze metrics, and make data-driven optimizations to improve open rates, click-through rates, and conversions.
Brand Management:
- Assist in developing and maintaining the company’s and the agency brand’s brand identity and positioning in the market.
- Ensure consistent brand messaging across all marketing channels.
- Conduct market research and analyze consumer insights to identify target audiences, market trends, and competitive positioning for effective brand communication.
- Collaborate with product team and sales team for sales forecast to project replenishment plan and create effective sales strategies, prepare various reports by brand.
- Plan and implement trade marketing, joint promotions and media events.
- Assist in organizing and attending trade/ consumer events
- Overall responsibility for brand management and corporate identity by formulate and implement both offline and online marketing strategies to drive customer acquisition.
Design and Content Creation:
- Utilize design software and tools to create visually compelling graphics, illustrations, videos, and other multimedia assets for marketing campaigns.
- Design and develop website layouts, landing pages, and email templates that enhance user experience and drive conversions.
- Support design work of brand and promotional materials.
Requirements:
- Bachelor’s Degree in Marketing, Business Management, or related discipline
- 3-year experience in e-Commerce and/or brand management, preferably within the wine or beverage industry
- Excellent communication, interpersonal and project management skill
- Graphic Design skills and Content Creation
- Strong knowledge of e-commerce platforms, digital marketing techniques, and analytics tools.
- Excellent written and verbal communication skills, with the ability to create engaging content and convey brand messaging effectively
- Analytical mindset with the ability to interpret data and draw actionable insights
- Proficiency in using marketing software and tools, such as CRM systems, social media management platforms, and web analytics tools
- Strong organizational and project management skills, with the ability to handle multiple tasks and meet deadlines in a fast-paced environment
- Passion for wine and a solid understanding of the wine industry and consumer preferences
- Good command of both written and spoken English and Chinese
- Proficient in e-Commerce, Photoshop, Microsoft Office, e.g. Word, Excel, Power Point etc
stomer segmentation for targeted campaigns.
- Monitor email campaign performance, analyze metrics, and make data-driven optimizations to improve open rates, click-through rates, and conversions.
Brand Management:
- Assist in developing and maintaining the company’s and the agency brand’s brand identity and positioning in the market.
- Ensure consistent brand messaging across all marketing channels.
- Conduct market research and analyze consumer insights to identify target audiences, market trends, and competitive positioning for effective brand communication.
- Collaborate with product team and sales team for sales forecast to project replenishment plan and create effective sales strategies, prepare various reports by brand.
- Plan and implement trade marketing, joint promotions and media events.
- Assist in organizing and attending trade/ consumer events
- Overall responsibility for brand management and corporate identity by formulate and implement both offline and online marketing strategies to drive customer acquisition.
Design and Content Creation:
- Utilize design software and tools to create visually compelling graphics, illustrations, videos, and other multimedia assets for marketing campaigns.
- Design and develop website layouts, landing pages, and email templates that enhance user experience and drive conversions.
- Support design work of brand and promotional materials.
Requirements:
- Bachelor’s Degree in Marketing, Business Management, or related discipline
- 3-year experience in e-Commerce and/or brand management, preferably within the wine or beverage industry
- Excellent communication, interpersonal and project management skill
- Graphic Design skills and Content Creation
- Strong knowledge of e-commerce platforms, digital marketing techniques, and analytics tools.
- Excellent written and verbal communication skills, with the ability to create engaging content and convey brand messaging effectively
- Analytical mindset with the ability to interpret data and draw actionable insights
- Proficiency in using marketing software and tools, such as CRM systems, social media management platforms, and web analytics tools
- Strong organizational and project management skills, with the ability to handle multiple tasks and meet deadlines in a fast-paced environment
- Passion for wine and a solid understanding of the wine industry and consumer preferences
- Good command of both written and spoken English and Chinese
- Proficient in e-Commerce, Photoshop, Microsoft Office, e.g. Word, Excel, Power Point etc
Interested parties please send your resume with expected salary and available date to [email redacted, apply via company website]
Information provided will be treated in strictly confidential and only be used for recruitment purpose.The company may refer suitable applicants to other vacancies within the assoicated Group of companies.
其他细节
- 职位空缺来源
- CTgoodjobs
- 参考编号
- 3148685-01#0006
- 发布日期
- 26 Mar 2024
- 关键词
- 5-day week,Compassionate leave,Dental plan,Discretionary bonus,Marriage leave,Medical plan,Design - Graphic,Marketing / Public Relations - Marketing - Communications,Marketing / Public Relations - Marketing - Digital Marketing,Media / Advertising - Creative / Design,E-commerce - General / Others,Food & Beverage,Wholesale / Retail,Wong Chuk Hang,Middle management level,Degree,Marketing,Illustration,New Product,Content Creation,Brand Management,Fast-Paced,Video,Digital Marketing,Market Research,Consumer Insights,Events,Analytics,Brand Identity,Web Analytics,Business Management,Social Media,Graphic Design,Customer Engagement,Segmentation,Graphics,Customer Acquisition,Customer Experience,Online Marketing,Design,E-commerce,Branding,Marketing Campaigns,Multimedia,Online Sales,Social Media Platforms,Email Marketing,Campaigns,Adobe Photoshop,Brand Communication,Retail Business,Positioning,Trade Marketing,Microsoft Excel,Customer Relationship Management (CRM),Microsoft Word,Conversions,Inventory Management,Purchase,Vendors,Wine,MS Office,Sales Development,Spoken English,Pricing,Project Management,Verbal Communication,Beverage,Messaging,Sales Strategy,Powerpoint,Strategy,Analytical,User Experience (UX)