The Bank of East Asia
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CRM Campaign Management Manager - Channel & Transaction Management | HK Talent Engage
Published 2024-04-16 00:00:00
Job description
Position Summary
The incumbent will assist the Senior CRM Campaign Management Manager to develop, monitor & review the Bank’s channel strategy and to perform planning and monitoring e-channels’ campaign execution.
Responsibilities
- Identify and analyze channel and consumer behavior analysis to deliver valuable insights for channel development, marketing campaign and strategic initiatives.
- Assist the Senior Manager in monitoring and analyzing channel usage
- Review and monitor campaign execution within regulatory standard and business user requirement
- Review regular MIS reports for channel usage, marketing analytics and / or regulatory reporting
- Conduct data analysis and interpretation for providing creative solutions and / or supporting management decision
- Manage and coach members in achieving business objective in the Section
- Maintain good relationship with business users
- Comply with all applicable regulations, rules, codes, guidelines and standards set by regulators and the Bank, and carry out duties with high integrity; and
- Adhere to all established risk control guidelines, procedures and measures to identify, assess, report, mitigate and monitor the risks involved in the day-to-day work
- Take up ad-hoc projects and tasks as assigned by the Senior CRM Campaign Management Manager.
Requirements
- University graduate, preferably in Quantitative Analysis, Statistics, Decision Science, Computer Science, or a related disciplines;
- Preferable over 5 year experience cover the following:
- Minimum of 3 years’ solid experience in data analysis or MIS reporting, preferably in banking industry
- Proficient in leading IT projects and strong in verbal and written communication to business and management
- Proficiency in SQL, SAS, MS Office (excel and Access) and VBA
- Sound demonstration of using data to draw insights
- Creative, detail-oriented with excellent communication and interpersonal skills
- Self-motivated, able to work independently and under pressure
- A good team member, proactive and with good problem solving skill
- Good command of both spoken and written English and Chinese
Job particulars
- Job source
- eFinancialCareers
- Job reference
- 20924452
- Date published
- 16 Apr 2024
- Job keywords
- Technology,Sales & Marketing,n/a,Data management