CRM Campaign Management Manager - Channel & Transaction Management | 人才服務辦公室

職位描述

Position Summary

The incumbent will assist the Senior CRM Campaign Management Manager to develop, monitor & review the Bank’s channel strategy and to perform planning and monitoring e-channels’ campaign execution.

Responsibilities

• Identify and analyze channel and consumer behavior analysis to deliver valuable insights for channel development, marketing campaign and strategic initiatives.
• Assist the Senior Manager in monitoring and analyzing channel usage
• Review and monitor campaign execution within regulatory standard and business user requirement
• Review regular MIS reports for channel usage, marketing analytics and / or regulatory reporting
• Conduct data analysis and interpretation for providing creative solutions and / or supporting management decision
• Manage and coach members in achieving business objective in the Section
• Maintain good relationship with business users
• Comply with all applicable regulations, rules, codes, guidelines and standards set by regulators and the Bank, and carry out duties with high integrity; and
• Adhere to all established risk control guidelines, procedures and measures to identify, assess, report, mitigate and monitor the risks involved in the day-to-day work
• Take up ad-hoc projects and tasks as assigned by the Senior CRM Campaign Management Manager.

Requirements

• University graduate, preferably in Quantitative Analysis, Statistics, Decision Science, Computer Science, or a related disciplines;
• Preferable over 5 year experience cover the following:
• Minimum of 3 years’ solid experience in data analysis or MIS reporting, preferably in banking industry
• Proficient in leading IT projects and strong in verbal and written communication to business and management
• Proficiency in SQL, SAS, MS Office (excel and Access) and VBA
• Sound demonstration of using data to draw insights
• Creative, detail-oriented with excellent communication and interpersonal skills
• Self-motivated, able to work independently and under pressure
• A good team member, proactive and with good problem solving skill
• Good command of both spoken and written English and Chinese