Digital Marketing Manager (Growth Marketing) | 人才服務辦公室

職位描述

Responsibilities

• Work closely with internal stakeholders to foster collaboration for the development and execution of Middle & Lower Funnel campaigns, including social media, display network, and content marketing
• Drive the development of content and assets for Middle & Lower Funnel campaigns, working in close coordination with internal stakeholders and external partners
• Assist in implementing strategies across multiple channels to enhance lead generation and conversion, supporting a seamless customer experience
• Facilitate the delivery of targeted and relevant content using customer data platforms
• Analyze and pinpoint important points of conversion and drop-off in the customer journey to enhance user experience and improve lead conversion
• Generate reports and analyze data to monitor the overall performance of lead generation campaigns, including measuring return on investment (ROI) and key performance indicators (KPIs)
• Stay informed about digital trends, the latest marketing technology, competition activities, and industry best practices to foster innovation in lead generation and conversion

Requirements

• 6 years or above working experience, ideally from insurance industry but open to non-insurance candidates
• Demonstrated expertise in digital marketing, performance marketing, and e-commerce.
• Fluent in both spoken and written Chinese and English languages

Please reach out to Kyra Li at [email protected] if you are interested.

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