Senior Digital Copywriter - Wealth & Personal Banking | 人才服务办公室

职位描述

Job description

Some careers shine brighter than others.

If you’re looking for a career that will help you stand out, join HSBC and fulfil your potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

Wealth and Personal Banking (WPB) helps deliver on HSBC’s purpose of opening up a world of opportunity by providing our customers with borderless banking and world-class wealth management through best-in-class, mobile-first capabilities and exceptional people. Our international network and breadth of expertise enable us to support individuals, families, business owners, investors and entrepreneurs. Wealth and Personal Banking has four key business areas responsible for efficiently bringing the best of HSBC to our clients through a broad and relevant suite of wealth and retail banking capabilities: Asset Management, Global Private Banking & Wealth, HSBC Life, Retail Banking & Strategy and COO & Digital Transformation.

We are currently seeking a high calibre professional to join our team as a Senior Digital Copywriter.

Principal Responsibilities

The role holder will be responsible for:

• Product Strategy
  • Develop consumer product strategy for Payme, including alignment of business outcomes and formalizing product vision and roadmap
  • Stay up to date with industry trends and best practices and incorporate these trends into the roadmap
• Product Discovery
  • Define frameworks to access customer data and research to conduct sharp and deep product discoveries to uncover customer products and ideate solutions to address them
  • Focus on product design excellence to keep PayMe as a best-in-class design standard
• Product Execution and Impact
  • Execute on new product capabilities and enhance existing ones to drive business outcomes across consumer acquisition, activation, engagement and retention
  • Track capabilities against outcomes and targets
  • Continuous improve on ways of tracking performance of product against outcomes and targets
• Product Growth
• • Collaborate with PayMe commercial team to define targets and identify product gaps to be developed
    • Collaborate with PayMe commercial team to build and implement customer segmentation and lifecycle strategies
• People
  • Lead and manage a team of product managers
  • Collaborate with cross-functional teams across Payme, WPB, 3rd party stakeholders to build and nurture a network to take PayMe forward

Requirements - Bachelor’s degree in Computer Science, Business, Finance, or equivalent

• Strong command of English language (both verbal and written) a must, with Chinese (both simplified and traditional) preferred
• Minimum of 5-7 years of experience leading agile projects as a product owner
• Proficient in executing product delivery from inception, discovery, design, specification all the way to development and delivery to the market
• Must have experience working in cross-functional teams, writing user stories and developing acceptance criteria alongside technology teams
• Experience in mobile payments, cards payments, lending, and product growth
• Full understand of APIs and the value they create in connecting to the wider ecosystem
• Ability to work with many parties both internal and external to the bank
• Strong Analytical and Presentation skills
• Experience with building consumer quality products, enabling business capability and objectives through technology
• Thorough understanding of needs discovery vs assumptions based solutioning
• Deep understanding of agile delivery principles and quality software engineering processes and practices
• Hands-on experience leading product development teams (UX designers, software engineers and QA engineers) on projects that touch a range of technical platforms (digital, mainframe, server based etc)
• Strong understanding of Digital business, while experience with travel, lifestyle, and/or other consumer product development is a strong advantage
• An entrepreneurial drive, with the ability to deconstruct and solve problems, to investigate drivers and figure out why things happen
• Proven ability to build strong relationship across stakeholder groups with the ability to effectively influence and communicate across various business lines and units and at senior levels within the organisation
• Customer focussed, results-based approach, able to deliver to deadlines
• Demonstrates flexibly when addressing shifting or competing priorities
• Proven ability to influence large teams without direct leadership authority

You’ll achieve more when you join HSBC.
www.hsbc.com/careers

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hongkong and Shanghai Banking Corporation Limited.