Customer Marketing, Senior Principal (Associate Director) | 人才服务办公室

职位描述

At AIA we've started an exciting movement to create a healthier, more sustainable future for everyone.

It's about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you'll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.

So if you believe in inspiring a better future, read on.

About the Role

Oversee the planning and execution of advertising campaigns to promote the unique value propositions of our products and services for AIA HK.

Roles and Responsibilities:

Build and Strengthen AIA Brand in Hong Kong and Macau - Support the formulation of data-driven advertising campaigns and create content that sets our brand apart by showcasing the unique value propositions of our products and services.

• Lead the execution of targeted communications to advance the company's strategic goals for key segments: MCV, New HK-er, and HNW.
• Obtain stakeholder alignment and Legal and Compliance clearance for all communication materials.
• Ensure seamless communication between different creative and media agencies.
• Work closely with the creative agency to create compelling content.
• Work closely with the media agency to effectively spend every dollar of our media investment.
• Provide post-campaign report and monitoring

Other Responsibilities - Support ad hoc projects, urgent tasks, and administrative supports

• Accomplish projects/ initiatives in the prescribed timeline and budget, and with the pre-set standards, corporate guidelines, compliance requirement and management direction
• Manage marketing agencies of all kinds, creative agency, media agency, design houses, event companies, production houses and printers. Ensure their deliverables are of high-quality standard at good value
• Ensure team members who perform regulated activities have obtained the relevant licenses and fulfilled the licensing requirements

Minimum Job Requirements:

Education - University graduate preferably in Marketing or Communications focused

Experience - Minimum of 15 years' experience in Brand and Product communication, preferably with advertising agency experience and marketing experience in financial institution

Skills and Requirement - Good command of written and spoken English and Chinese

• Computer literate in MS office, Excel and Powerpoint
• Multi-tasking
• Positive, passionate, flexible, self-motivated, dynamic
• Strategic, creative and able to think out of the box
• Strong communication, negotiation and presentation skill
• Strong problem-solving skill
• You are required to obtain relevant license if your job involves in regulated activities

Others:- You are required to obtain relevant license if your job involves in regulated activities

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.