Manager, Digital Proposition | 人才服务办公室

职位描述

Incorporated in November 1950, Shanghai Commercial Bank Ltd. is one of the most well known local Chinese banks in Hong Kong. At present, there are more than 40 local and overseas branches. The Bank has always been pursuing the motto of its founder, Mr. Kwang-pu Chen, to 'Serve the Community'. The Bank's slogan of 'For Personalized Service' and 'All in a Family' denotes the Bank's devotion to providing personalized services to its clients and promoting a harmonious relationship among its staff members.

Job Summary:

Manager, Digital Proposition will be responsible for developing and executing digital strategies to enhance online presence, customer engagement, and lead generation. This role requires a deep understanding of digital marketing tools, social media platforms, content creation, and analytics to drive brand awareness and customer loyalty. The ideal candidate will be a creative thinker with strong project management skills and a passion for leveraging digital channels to achieve business goals.

Responsibilities:

• Create and implement comprehensive digital engagement strategies.
• Identify target audiences and develop campaigns to engage them effectively across digital platforms.
• Manage, develop and schedule engaging content, including web sites, emails, posts, stories, and videos to grow the company’s social media presence (e.g., LinkedIn, Facebook, WeChat etc.).
• Ensure all content aligns with brand voice and messaging.
• Perform competitors’ analytics, campaign effectiveness review metrics to optimize for better results.
• Use data insights to refine strategies, improve ROI and manage the digital marketing budget effectively.
• Respond to customer inquiries, comments, messages and feedback in a timely and professional manner.
• Work closely with sales, product, branch and customer service teams to ensure a cohesive customer experience.
• Collaborate and manage relationships with external agencies/vendors e.g. designers, copywriters, videographers and media platforms

Requirements:

• Bachelor's degree in Business Analytics, Marketing or related discipline
• Over 5 years of solid experience in digital project or digital marketing is preferred
• Proven track record of managing successful digital campaigns and growing online communities.
• Creative mindset with strong problem-solving abilities.
• Ability to perform multitasks and meet deadlines in a fast-paced environment.
• Excellent in written and verbal communication skills in Chinese and English

We offer competitive remuneration commensurate with candidate’s background. If you look for a friendly and harmonious working environment with steady career progression, here is the right opportunity for you. Please submit your full resume with current and expected salary to the Human Resources Division by clicking “APPLY NOW” or visiting https://www.shacombank.com.hk/eng/about/career/Career.jsp.

We are an equal opportunity employer.

Applicants who are not contacted within 8 weeks may consider their application unsuccessful. Applications may be retained for 24 months for consideration of other suitable openings.

All personal data collected will be used for recruitment related purposes strictly in accordance with the Bank's personal data policies, a copy of which will be provided upon request by contacting our Personal Data Compliance Officer