Product Owner, Digital Acquisition & Martech, Digital Business | 人才服务办公室

职位描述

OCBC is the longest established Singapore bank, formed in 1932 from the merger of three local banks, the oldest of which was founded in 1912. It is one of the world’s most highly-rated banks, with Aa1 by Moody’s and AA- by both Fitch and S&P. Recognised for its financial strength and stability, OCBC is consistently ranked among the World’s Top 50 Safest Banks by Global Finance and has been named Best Managed Bank in Singapore by The Asian Banker.

OCBC is the second largest financial services group in Southeast Asia by assets. The Group offers a broad array of commercial banking, specialist financial and wealth management services, ranging from consumer, corporate, investment, private and transaction banking to treasury, insurance, asset management and stockbroking services.

OCBC’s private banking services are provided by its wholly-owned subsidiary Bank of Singapore, which operates on a unique open-architecture product platform to source for the best-in-class products to meet its clients’ goals. Its insurance subsidiary, Great Eastern Holdings, is the oldest and most established life insurance group in Singapore and Malaysia. Its asset management subsidiary, Lion Global Investors, is one of the leading asset management companies in Southeast Asia.

The Group’s key markets are Singapore, Malaysia, Indonesia and Greater China. It has close to 420 branches and representative offices in 19 countries and regions.

For more information, please visit www.ocbc.com.hk to learn more about OCBC Hong Kong.

Responsibilities

· Lead the design and enhancement of digital onboarding flows for various customer segments, including savings accounts, credit cards, loans, and wealth products

· Define product requirements, write clear user stories, and maintain the onboarding product backlog to ensure a seamless customer experience.

· Work closely with UX designers, technology, compliance, operations, and KYC teams to deliver features from conception to release.

· Monitor onboarding funnel metrics and use data insights to prioritize enhancements that improve conversion rates and reduce drop-off.

· Ensure all onboarding journeys adhere to regulatory requirements, incorporating audit trails, consent mechanisms, and exception handling.

· Collaborate with marketing and product teams to deploy personalized offers and promotions, leveraging customer data and behavioral signals.

· Analyze campaign performance metrics and iterate strategies based on A/B testing and multivariate experiments to enhance engagement.

· Partner with marketing and content teams to define go-to-market plans for major digital campaigns, ensuring timely and compliant rollout.

· Coordinate with stakeholders to prepare for feature launches, including testing, training, and documentation.

· Monitor real-time engagement post-launch and optimize campaign strategies while resolving any production issues.

Requirements

· Bachelor’s degree in Business, Marketing, Information Technology, or a related field.

· Minimum of 5 years of experience in product ownership, digital marketing, or related roles, preferably in the financial services sector.

· Strong understanding of Agile methodologies and experience participating in Agile ceremonies.

· Familiarity with digital onboarding processes, martech tools, and analytics platforms.

· Proven ability to analyze data and derive actionable insights to optimize customer journeys and improve conversion rates.

· Excellent interpersonal and communication skills, with the ability to work effectively across cross-functional teams.

· Strong focus on delivering exceptional customer experiences and understanding customer needs.

· Knowledge of risk management, compliance, and regulatory requirements in the banking sector.

· Ability to identify issues and implement solutions quickly and effectively.

· Willingness to learn and adapt in a fast-paced, dynamic environment.