CRM Analyst (Loyalty Program) | 人才服务办公室

职位描述

AS Watson Group, the world’s largest international health and beauty retailer, is operating over 16,000 stores under 12 retail brands in 28 markets, with over 130,000 employees worldwide. For the fiscal year 2022, AS Watson Group recorded revenue of US$22 billion. Every year, we are serving over 5.5 billion shoppers via our O+O (Offline plus Online) technology-enabled platforms.

Together with our 12 retail brands including Watsons, Kruidvat, Trekpleister, Superdrug, Savers, Rossmann, Drogas, ICI PARIS XL, The Perfume Shop, PARKnSHOP, FORTRESS and Watson’s Wine, we set O+O (Offline Plus Online) as the new standard for retail. O+O is more about creating an integrated offline and online experience to better serve customers’ needs through digital transformation, that enables them to shop across any channel, anytime, anywhere. Every day, we work towards a clear purpose: To put a Smile on our customers’ faces today and tomorrow.

Our success depends on our people staying ahead of the game. We believe that our attitude to teamwork and our encouragement for your personal growth comes shining through everything we do. We also know that our success as an employer isn’t just about influencing you on why you should join our business. It’s about asking you to imagine where it could take you.
Join us. Be part of More.

Come and join a Winning Team

We are Awesome!

Why Should You Join Us?

At ASW, we believe in our people, in teamwork and the importance of your personal growth. If you are looking for the opportunity to join our award-winning international family with over 16,000 stores across 28 markets in Asia and Europe, the ASW family welcomes you…

You can enjoy :

• Convenient office location, less than 5 min. walk from MTR
• Free round-trip lunchtime shuttle bus services to Shatin
• Comprehensive Medical and Life insurance coverage, including your spouse and children
• Well-equipped Gym inside our office building
• Onsite Clinic and Lactation Room

Role Purpose:

This position would assist and facilitate with the Insights & Campaign team on interpreting the customer insights for formulating CRM strategies across internal & external business units such as Watsons, PARKnSHOP and Fortress etc. To further maximize the consumer lifetime value thru utilizing data mining and analytics to deliver higher ROI and identifying key CRM drivers and loyalty throughout the entire lifecycle for O+O (online and offline).

A typical day in this Role:

• To monitor and analyze member database from sales trend, purchase behavior, spending patterns to pre/post-campaign for customer relationship management planning
• To provide CRM insights and action plans thru data-mining in order to achieve business KPIs and develop sustaining customer database
• To perform in-depth customer and campaign analysis so that actionable recommendations can be made and generated to improve future campaigns
• To take ownership in customer segmentation and targeting and involve in big data analytics and predictive modelling in order to drive for various programmes for maximizing revenue and long-term customers’ loyalty
• Formulate, develop and implement CRM strategies in collaboration with Customer Team, Trading Team, eCom Team and Partnership with the use of effective CRM analytics and monitor and stay on top of market trends and make actionable recommendations to stakeholders

This job is a good fit for You if:

• You are a COMMUNICATOR. You have an ability to pick up on people’s underlying motivations and these insights makes you persuasive and inspiring. ​
• You are a COLLABORATOR. You explore outside resources and develop contacts that may be helpful to the team. You are high energy and outgoing. ​
• You are a DETAILER. You deliberate fully before making decisions and will need to see all the facts before reaching a conclusion. You follow up rigorously.
• You are an INQUIRER. You often ask “Why?” and quickly look for patterns to move forward with solutions. You tend to be less traditional and more willing to try new things. ​

What is holding you back?

Don’t miss out on this great chance to shape Your life!

Apply now!

Interested parties, please send your resume with current and expected salary package to our Company’s email.

We are an equal opportunity employer and welcome applications from all qualified candidates. The information provided will be treated in strict confidence and be used only for consideration of your application for relevant/ similar posts within the AS Watson Group.