Marketing Manager – Online Business | 人才服务办公室

职位描述

AS Watson Group, the world’s largest international health and beauty retailer, is operating over 16,000 stores under 12 retail brands in 28 markets, with over 130,000 employees worldwide. For the fiscal year 2022, AS Watson Group recorded revenue of US$22 billion. Every year, we are serving over 5.5 billion shoppers via our O+O (Offline plus Online) technology-enabled platforms.
Together with our 12 retail brands including Watsons, Kruidvat, Trekpleister, Superdrug, Savers, Rossmann, Drogas, ICI PARIS XL, The Perfume Shop, PARKnSHOP, FORTRESS and Watson’s Wine, we set O+O (Offline Plus Online) as the new standard for retail. O+O is more about creating an integrated offline and online experience to better serve customers’ needs through digital transformation, that enables them to shop across any channel, anytime, anywhere. Every day, we work towards a clear purpose: To put a Smile on our customers’ faces today and tomorrow.
Our success depends on our people staying ahead of the game. We believe that our attitude to teamwork and our encouragement for your personal growth comes shining through everything we do. We also know that our success as an employer isn’t just about influencing you on why you should join our business. It’s about asking you to imagine where it could take you.
Join us. Be part of More.

Come and join a Winning Team

Be remarkable. Be yourself.

Why Should You Join Us?

At AS Watson, we believe in our people, in teamwork and the importance of your personal growth. If you are looking for the opportunity to join our award-winning international family with over 16,000 stores across 28 markets in Asia and Europe, the AS Watson family welcomes you…

You can enjoy :

• Conveniently located in Whampoa, less than 5 min. walk from MTR
• Cozy office with contemporary design
• Comprehensive Medical and Life insurance coverage, including your spouse and children

Role Purpose:

Join our dynamic eCommerce team as a Regional Marketing Manager, where you'll drive brand visibility, customer engagement, and online revenue growth in your designated region. Reporting directly to the Regional Head of Online Business, you'll strategize and execute initiatives aligned with our brand objectives, focusing on customer acquisition for our Online Website and Mobile App.

A typical day in this Role:

• Develop marketing toolkits and playbooks that align with our brand vision and business goals, tailored to the unique characteristics of the target audience in your region.
• Lead a diverse marketing team of 3-5 members, driving the creation of marketing guidelines and collaterals, compelling ad copy, and effective go-to-market strategies to boost awareness of our shopping website and mobile app.
• Foster strong relationships with regional and local teams, and drive collaboration between all stakeholders to implement marketing initiatives.
• Act as the Brand gatekeeper for Watsons Online, ensuring the adoption of branding principles and adherence to brand guidelines
• Plan and design innovative online promotional campaigns, complemented by tactical strategies to drive sales and track campaign effectiveness using various metrics.

This job is a good fit for You if:

• You are a CONNECTOR. You forge deep relationships beyond networking or teamwork. You will find ways to avoid confrontation by employing skillful collaboration.
• You are an INNOVATOR. You will not be constrained by the past, instead viewing challenges as opportunities to change direction and explore what's ‘new and different’.
• You are a TEAM PLAYER. Your focus is on the relationships within the team. You are optimistic, energetic and feel energized when working with others.

Success will depend on:

• University graduate with a minimum of 7 years of experience in brand marketing, preferably in eCommerce, FMCG, and at a regional level.
• Proficient in English, Cantonese, and Mandarin. Fluency in English is an advantage.
• Resourceful, proactive, and adept at problem-solving in a fast-paced environment.
• Skilled in managing multiple projects simultaneously, with the ability to prioritize tasks to meet deadlines.
• Strong collaborator, working effectively with stakeholders across multiple functional teams.
• Experience with UX/UI projects and digital marketing is a strong plus.
• Less experienced candidates will be considered for the position of Assistant Marketing Manager.

What is holding you back?

Don’t miss out on this great chance to shape Your life!

Apply now!

Interested parties, please send your resume with current and expected salary package to our Company’s email.

We are an equal opportunity employer and welcome applications from all qualified candidates. The information provided will be treated in strict confidence and be used only for consideration of your application for relevant/ similar posts within the AS Watson Group.