SEO Manager (Financial Services Digital Platform) | 人才服务办公室

职位描述

Client Details

Our client is a forward thinking and market leading financial services digital platform which connects products from banks and insurance providers with consumers.

Description

• Conduct thorough audits, competitive analyses, and web traffic analyses to identify growth opportunities for the company's SEO efforts.
• Develop a comprehensive SEO Strategy and Roadmap that encompasses your recommendations and outlines the steps to achieve desired objectives.
• Take ownership of setting and achieving measurable key results and KPIs for the SEO function.
• Collaborate with key stakeholders in Product, Tech, and Marketing teams across regional teams to lead the implementation of strategic initiatives.
• Create reporting frameworks to effectively monitor and assess SEO performance, and collaborate with the regional team to refine and improve them.
• Share SEO best practices and knowledge within the company to foster a continued focus on organic search as a crucial driver of performance.
• Proficient in working within Agile management, OKRs (Objectives and Key Results), and the product management lifecycle.
• Possess a solid understanding of search engine marketing, content marketing, and brand marketing concepts to align SEO strategies and solutions for optimal business impact.

Profile

• 5+ years of experience in the field of SEO in a B2C role; including hands-on technical SEO and content marketing / optimization experience
• Advanced user of all major SEO tools including but not limited to Google Analytics, Google Search Console, Tag Manager, Ahrefs, Moz, SpyFu, Majestic, SEMRush, BUZZSUMO, DeepCrawl, Screaming Frog, AWR, etc. to monitor traffic, rankings, redirects, click rate, bounce rate, 404 errors, and other KPIs
• A subject matter expert in all core SEO areas including but not limited to Content, Keyword Research, Technical SEO (UX, site architecture, URL structure, XML sitemaps, canonical tags, dynamic/static pages, schema markup, etc.), On-Page Optimization (Metadata, Headings, Content, Anchor Links, Navigation, etc.) and Off-Page Optimization (backlinks, domain authority, etc.)
• Writing skills in Chinese, fluent verbal skills in English
• Strong knowledge of search engine algorithms and ranking methods across all major search engines. Hands-on experience in HTML, CSS
• Track record of exceeding aggressive growth targets and managing SEO projects from inception to completion
• Candidates with less experience may be considered as Senior Specialist or Specialist

Job Offer

• Young dynamic work environment
• WFH policy and flexible work arrangments given that deliverables are met
• Up to 2 Months remote work
• Regional Team work collaboration opportunity
• Medical Coverage
• Competitive remuneration package

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Nick Jim at +852 3602 2438.