The Technological and Higher Education Institute of Hong Kong (THEi) is a member institute of the Vocational Training Council (VTC), established in 2012. It is an innovative, professional and entrepreneurial organisation committed to greening and sustainability. THEi offers over 20 professional "Applied Science-Oriented" undergraduate and postgraduate degree programmes across six Academic Departments: Department of Food and Health Sciences, Department of Construction, Environment and Engineering, Department of Sport and Recreation, Department of Hospitality and Business Management, Department of Design and Architecture, and Department of Digital Innovation and Technology. These programmes integrate theoretical knowledge with practical applications cover industries with growth potential in Hong Kong and the Asia-Pacific region, ensuring that students can apply what they learn effectively. THEi’s undergraduate and postgraduate degree programmes are accredited by the Hong Kong Council for Accreditation of Academic and Vocational Qualifications, as well as by the relevant professional bodies where appropriate. By adopting an applied Science-Oriented teaching approach, THEi equips students with professional skills and knowledge to meet various future challenges upon graduation. THEi also collaborates closely with the industry and engage students in active learning pedagogies including a strong emphasis on project-based learning involving real-world problem-solving with and for local industries and professions.
For more information about our Institute, please visit https://www.thei.edu.hk.
Branding, Marketing and Communications Office
Major Duties:
(a) To provide overall oversight and leadership to the Branding, Marketing and Communications Office in meeting institutional objectives and goals, ensuring that overarching strategies and initiatives in branding, public relations, communications, publicity and marketing are devised, managed and executed in alignment with the Institute’s positioning, foci and directions;
(b)To develop and strengthen public relations and media engagement strategies to enhance the Institute’s reputation and visibility;
(c) To develop marketing communications strategies and campaigns for local and non-local student recruitment to strengthen the Institute’s market position in higher education;
(d) To act as the primary spokesperson to represent the Institute in external communications;
(e) To manage corporate marketing, branding and publicity materials, including but not limited to press release, speeches, reports and logo/design graphics;
(f) To build and maintain strong relationships with key stakeholders, media representatives, government offices and industry partners to enhance collaboration and engagement;
(g) To drive the overall marketing communications plans for the Institute and oversee the effectiveness of implementation and outcome;
(h) To organise media relations initiatives and events, including but not limited to press conferences, media briefings, and interviews to foster positive coverage;
(i) To identify and monitor potential issues and crises, providing timely responses and support to the senior management; and
(j) To monitor and advise on important policies and developments related to higher education, including government policies, social issues and political matters.
Requirements:
(a) A recognised degree or equivalent, preferably in Communications, Public Relations, Journalism, Branding, Marketing or a related field;
(b) At least 10 years’ relevant experience at managerial level; with solid track record in public relations, marketing and communications management, government or community relations and brand management;
(c) Strong and established connections with external and internal stakeholders, including the media, government, community, NGO and industries partners;
(d) Creative, strategic with analytical thinking;
(e) Strong leadership ability, interpersonal, communications, presentation, and team-building skills;
(f) A strong sense of responsibility with can-do attitude, proactive, self-initiative, and goal-oriented;
(g) Ability to manage multiple tasks and projects concurrently, and work under tight time constraints; and
(h) Excellent command of both written and spoken English and Chinese, with fluency in Putonghua being an advantage.
Notes:
(1) The post is at the rank of “Senior Manager”.
(2) Shortlisted applicants will be required to take a written assessment.
(3) The appointee may be required to perform duties at different sites and outside Hong Kong, and work irregular hours, shifts and/or on Saturdays and Sundays as necessary.
(4) The remuneration package will be competitive and commensurate with qualifications and experience.
(5) The appointee will work at the Chai Wan Campus.
Application Procedures:
A completed application form [THEi-HR-601 (Aug 2025)], together with a full curriculum vitae, should be sent to [email redacted, apply via company website].
Applicants should take note of the following:
(1) Completed application form and detailed curriculum vitae (CV) should be combined into one file in PDF format with a file size below 10MB.
(2) The file should be saved with the applicant’s name as “surname and given name”, e.g. “CHAN Siu-lam.pdf”.
(3) For the email subject, please cite “Application for Director of the Branding, Marketing and Communications Office (Ref. No.: O/THEi-BMCO/DIR/10/25)”.
Review of applications will commence as soon as possible and continue until the post is filled.
The Institute reserves the right not to fill the post. Personal data collected will be used for recruitment purposes only. Information on unsuccessful candidates will normally be destroyed 12 months after the completion of the recruitment exercise.