OCBC is the longest established Singapore bank, formed in 1932 from the merger of three local banks, the oldest of which was founded in 1912. Since our incorporation, we have been enabling people and communities to realise their aspirations. This is our purpose.
As the second-largest financial services group in Southeast Asia by assets, we hold one of the world’s highest credit ratings: Aa1 by Moody’s and AA- by both Fitch and S&P. Our commitment to excellence has earned us numerous industry accolades, reinforcing our reputation as one of Singapore’s best banks.
With a deep history in Asia, we offer the most comprehensive coverage across ASEAN and Greater China, complemented by a presence in the leading economies of New York, London and Sydney. As One Group, we support your ambitions across borders with our deep local knowledge – be it growing your personal wealth or capturing business opportunities – for now, and beyond.
OCBC offers private banking services through our wholly-owned subsidiary, Bank of Singapore, which operates on a unique open-architecture product platform to source for the best-in-class products to meet its clients’ goals.
Great Eastern Holdings, our insurance subsidiary, is the oldest and most established life insurance group in Singapore and Malaysia.
Lion Global Investors, our asset management subsidiary, is one of the leading asset management companies in Southeast Asia.
The Group has over 400 branches and representative offices in 19 countries and regions.
Purpose of the role:
- To assist Head of Marketing in executing marketing campaigns and activities for OCBC Hong Kong’s Consumer Financial Services (CFS) Division.
What you will be doing:
Marketing Strategy Development and Execution:
- Formulate and implement marketing strategies and campaigns to drive customer acquisition, increase product usage, and enhance cross-selling opportunities.
- Strengthen customer relationships through an efficient mix of sales and marketing channels.
Marketing Campaign Management and Execution:
- Design, plan, and execute end-to-end marketing campaigns for various business units and product owners.
- Ensure the accurate execution of marketing campaigns in accordance with campaign requirements, identifying areas for improvement as needed.
- Track and evaluate campaign performance, analysing effectiveness and identifying areas for improvement.
- Effectively manage and monitor the marketing budget for responsible campaigns and projects, ensuring cost control and optimal resource allocation.
Market Analysis:
- Proactively analyse market trends and competitor activities to inform marketing strategies.
- Conduct customer and market research to define target markets and opportunities, assessing perceptions of the bank’s products and services.
Content Management:
- Oversee the content and performance of the bank’s website, mobile app, and social media platforms.
- Ensure all marketing materials are effectively presented across all customer touchpoints, including digital platforms and physical branches.
Material Due Diligence:
- Support the due diligence on customer-facing marketing materials as required, including the selection of guest speakers, KOLs, and celebrities.
Event Management:
- Organize and support internal and external events as required.
What we are looking for:
- Bachelor's degree in Marketing, Business or a related field.
- Minimum 8+ years of marketing experience, preferably in retail banking, digital bank, fintech, creative agency with a proven track record of implementing successfully marketing campaigns and results.
- Excellent command in written and spoken in English, Cantonese and Mandarin.
- Excellent communication, presentation, interpersonal skills, with the ability to effectively communicate complex information to cross-functional teams.
- Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
- Strong creative and innovative mindset that is willing to build things from the ground up, with a passion for staying up-to-date with the latest marketing trends and technologies.