Develop and execute the global marketing strategy and positioning for local & international data services (e.g., Leased Lines, DWDM, MPLS, SD-WAN, IP Transit, DIA, Cloud Interconnect, Colocation, Peering, and Cross-Connects).
Conduct in-depth market intelligence, competitive benchmarking, and voice-of-customer research to identify differentiated value propositions.
Define target customer segments (hyperscalers, financial services, gaming, content providers, large enterprises, etc.) and tailor messaging accordingly.
Design and implement multi-channel demand generation programs (ABM, digital, events, partnerships, content syndication) targeting enterprise decision-makers and technical influencers.
Requirements:
Bachelor’s degree in Business, Marketing, or a related field.
10+ years of B2B marketing experience in telecommunications, data centre, cloud connectivity, or enterprise networking sectors.
5+ years in senior marketing leadership roles with proven impact on revenue growth.
Demonstrated success in marketing complex data connectivity and infrastructure solutions to enterprise and hyperscaler customers.
Strong track record in account-based marketing (ABM), demand generation, and thought-leadership programs in the global telecom/infrastructure space.
Cross-functional leadership – proven ability to align Product, Sales, and Operations teams around marketing initiatives.