Assistant Data Analytics Manager (Digital) – Office Marketing

太古地產是領先的發展商、業主及營運商，發展及管理商業、零售、酒店及住宅物業，尤其專注於優越地段發展綜合物業項目，包括：香港、中國內地及美國邁阿密。我們秉持誠信為本、獨具創見、高瞻遠矚及注重品質的核心價值，以轉化城市面貌、建構蓬勃社區及為我們的持份者確保持續增長的價值為傲。我們著重創意的企業文化，引領我們創制更多嶄新的體驗。

ABOUT THE TEAM

A career at Swire Properties is more than just work, it’s a calling.

We’re searching for exceptional individuals who want to live and breathe “Creative Transformation” – our distinct mindset and long-term approach that inspires everything we do and how we do it. It inspires us to constantly explore new perspectives and seek out original thinking that goes beyond the conventional. Our mission, ultimately, is to constantly add value to communities and create truly amazing and sustainable places where people can thrive. Additionally, we are deeply committed to prioritising health and safety in all our operations, ensuring a healthy, safe and supporting environment for our People, partners and the communities we serve.

Join us today and work on career-defining projects that are changing the industry in Hong Kong, the Chinese Mainland, Miami and Southeast Asia.

We are seeking a proactive and autonomous Assistant Manager, Digital Data & Analytics to join our dynamic team. Reporting to the Digital Marketing Manager, this role is pivotal in championing a data-driven culture and owning the data function within the Office Marketing team. This is a hybrid position with a clear focus across three core areas: uncovering insights through deep-dive analysis (approx. 50%), leading data-centric projects to enhance our capabilities (approx. 25%), and ensuring robust data governance and compliance (approx. 25%).

The successful candidate will not just analyse, but also proactively identify opportunities and communicate data-driven insights and analysis on leasing marketing and office tenant engagement initiatives. This position involves close collaboration with agencies, internal IT, and business stakeholders to plan, manage, execute, and deliver impactful data-related projects.

RESPONSIBILITIES

• Drive thorough analysis of customer and digital product data to uncover opportunities for business growth, customer acquisition, cross-selling, retention, and maximizing customer value.
• Collaborate with internal stakeholders to gather business requirements and ensure the seamless integration of analytics for timely, insight-driven decision-making in business projects.
• Conduct comprehensive market research and competitor analysis to stay updated on industry trends and identify strategic opportunities. This includes translating business questions into quantitative and qualitative research, managing projects, ensuring data accuracy, generating insights, and preparing reports
• Lead data management projects that involve analysing and interpreting data to provide actionable insights and recommendations to stakeholders. Develop and maintain dashboards for effective data visualisation
• Collaborate with cross-functional teams to align strategies and ensure consistent tracking and reporting of digital performance across various channels
• Act as a strategic partner to the marketing team, providing deep analysis and insights to inform targeted customer engagement strategies.
• Serve as the team's subject matter expert on data governance and compliance. This includes performing privacy impact assessments, ensuring adherence to privacy regulations, and managing data quality and housekeeping processes.

REQUIREMENTS

• Degree in Computer Science, Marketing, Statistics or related disciplines
• A minimum of 8 years of hands-on experience in digital analytics, data management, or performance marketing
• A self-starter with a strong sense of ownership and the ability to work autonomously with minimal supervision
• Strategic mindset with a talent for identifying business opportunities hidden in data and translating them into actionable initiatives
• Proven experience in driving business results and influencing decisions through data-driven storytelling
• Familiarity with various analytic tools/languages such as SQL, Python, PowerBI, BigQuery
• Solid understanding of independent consumer research and analytics
• Ability to synthesize research findings for report preparation, establish and maintain accurate records and reports
• Excellent stakeholder communication together with outstanding project management skills
• Excellent team player with strong presentation, interpersonal and influencing skills
• Experience in data privacy and governance is a plus

BEHAVIOURAL COMPETENCIES

• Decision Quality
• Cultivates Innovation
• Business Acumen
• Drives for Results
• Ensures Accountability
• Optimises Work Process
• Collaborates
• Communicates Effectively
• Situational Adaptability

WHY CHOOSE US

• Randstad Hong Kong: Awarded Most Attractive Employer in the Property and Real Estate sector for 2024 and 2025
• HRoot Awards (Chinese Mainland): Received the Best Employer Award for 2023 and 2024, along with the Best Social Enterprises Award in 2024

Don’t Miss This Opportunity

As an equal opportunity employer, Swire Properties strives to foster a diverse workforce and inclusive workplace, where People can thrive.

If you require special assistance and accommodations during any part of the recruitment process, including the online application and/or the selection process, please reach out to us via email at any time.

If we haven't contacted you six weeks after your submission, then please consider your application unsuccessful this time.

All personal data collected during the application process will be kept for 12 months after its completion, and then destroyed. All information will be used for recruitment and appointment purposes only. The Company will handle all personal data confidentially in accordance with the Hong Kong Special Administrative Region's Personal Data (Privacy) Ordinance.