Assistant Manager, Digital Marketing (E-Banking)

Industrial and Commercial Bank of China (Asia) Limited (“ICBC (Asia)”) is the flagship of overseas business of Industrial and Commercial Bank of China Limited (“ICBC”) – currently the largest commercial bank in China, and it is one of the domestic systemically important banks (D-SIBs) in Hong Kong. Currently, ICBC (Asia) has 52 retail outlets (including 27 “Elite Club” Wealth Management Centres) in Hong Kong. It is engaged in commercial banking, investment banking and other financial services, including those of securities, insurance and funds, with a focus on commercial and retail banking as well as global market business. Chinese Mercantile Bank and ICBC Asset Management (Global) Company Limited, two wholly-owned subsidiaries of ICBC (Asia), specialize in Renminbi services in mainland China and ICBC’s global asset management business respectively.

Job Responsibilities:

• Design and implement digital marketing initiatives to achieve business objective & goals
• Work closely with various internal parties and external agencies to formulate campaign strategies
• Evaluate digital marketing activities to identify any potential compliance risks and operational risks
• Work with group compliance to keep abreast of and adhere to the updated group policies and requirements
• Carry on ad-hoc projects as required

Requirements:

• University graduate with major in Business, Marketing or related discipline
• Minimum 3 years of relevant working experience
• Familiar with Banking Ordinance, SFO and relevant rules, codes and guidelines issued by HKMA and SFC
• Excellent knowledge of Facebook, Instagram, WeChat and other social media brands and best practices
• Excellent written and oral Chinese and English, Mandarin is a must
• Sound analytical skills and detail-oriented
• Good command of spoken and written English and Chinese, including Putonghua

Interested parties, please click "Apply Now" for application.

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