Marketing Manager

Key Responsibilities:

1. Media Planning:

   • Develop and execute comprehensive media plans that align with marketing goals.
   • Select the right media channels and KOLs for targeted campaigns, ensuring optimal reach and engagement, primary in mainland market, but also overseas market

2. Content Strategy:

   • Determine the appropriate formats for cooperation with the media (e.g., advertorials, editorials).
   • Create and manage content that resonates with both domestic and overseas audiences.

3. ROI Measurement:

   • Establish metrics for measuring the effectiveness of media campaigns.
   • Analyze the ROI of various media partnerships and campaigns to inform future strategies.

4. Social Media Management:

   • Oversee the management of social media accounts (WeChat, LinkedIn) to drive engagement and brand awareness, where WeChat is the focus.
   • Develop content, content calendars and monitor performance.

5. Market Research:

   • Conduct research on trends in both the Mainland Chinese market and overseas markets to inform media strategy.
   • Stay updated on the evolving landscape of media and KOLs.

6. Media Relations:

   • Build and maintain relationships with key media outlets and KOLs.
   • Draft press releases, editorials and manage outreach efforts.

Skills to Look For:

• Bilingual Proficiency: Proficiency in Mandarin, Fluent in Cantonese and English.
• Media Planning Expertise: Experience in creating media plans, selecting channels, and understanding different formats.
• KOL Knowledge: Familiarity with the KOL landscape in mainland and international markets is a plus
• Analytical Skills: Ability to measure and report on ROI and campaign effectiveness.
• Content Creation Skills: Strong writing abilities and experience in creating diverse content formats.

Requirements:

• Minimum 7 years of experience in media planning, content creation, including more than 5 years of experience for China Market at least
• Bachelor's degree or above
• Holding a degree in Communications, Public Relations, Journalism
• Working experience in IT industry, Telecom industry and To B industry for China market will be a plus
• Creative, detailed-minded, independent, and strong project management skills
• Good team player with communication skills
• Proactive, able to work under pressure, willing to work overtime and weekend when needed

Interested parties please send your full resume with current & expected salary thorugh apply now. Please indicate the reference number in the subject line.

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