APAC Marketing Manager - IBank, 12-month contract

Your new company

A leading global bank is looking for an APAC Marketing Manager to join their team.

Your new role

• Design, build, and implement creative, results-driven marketing strategies
• Boost client interactions via fresh and engaging promotional efforts.
• Roll out campaigns spanning multiple regions, audiences, and platforms for optimal reach and effect.
• Leverage various data sources to refine and enhance initiatives on the fly.
• Drive the rollout of institutional projects across diverse mediums by partnering with international and worldwide colleagues in areas like PR, gatherings, and customer-oriented operations.
• Track, document, and oversee marketing efforts, handle necessary clearances, and maintain adherence in a tightening regulatory environment.
• Guide and make effective use of the area-wide marketing group and collaborators (both in-house and outside).
• Nurture connections with regional contacts at every tier.
• Sync with international marketing peers to share resources and collaborate on promotional drives and efforts.
• Promote successfully while adhering to risk controls, regulatory standards, and streamlined processes.

What you'll need to succeed

• 8 years in comprehensive marketing roles, demonstrating proven success within a top-tier international finance or investment company.
• Bachelor's degree holder or above
• Proficiency in English, essential for a regional position.
• In-depth knowledge of B2B strategies (including positioning, messaging, brand development, promotions, online channels, and events), paired with analytical and technical skills in international finance.
• Demonstrated ability to oversee budgets and coordinate integrated initiatives with key business partners, event coordinators, and comms specialists, familiar with major APAC centers.
• Exceptional relationship-building abilities, articulate expression, and persuasive influence skills.
• Capable of thriving in a dynamic, cross-functional environment, fostering alignment and upholding international guidelines.
• Proficiency in executing marketing initiatives/programs emphasizing digital elements, with consistent performance evaluation and oversight.
• Background in producing content-focused campaigns (e.g., industry analyses) via diverse formats like videos and web platforms.

What you'll get in return

• Attractive package
• Renewable contract
• Excellent brand

What you need to do now

If you're interested in this role, click 'apply now' to continue forwarding an up-to-date copy of your CV, or Contact Charmaine Wong via email charmaine.wong@hays.com.hk