Associate Director, Channel Proposition & Marketing (Bancassurance + Brokerage)

At AIA we've started an exciting movement to create a healthier, more sustainable future for everyone.

It's about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you'll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.

So if you believe in inspiring a better future, read on.

About the Role

Provide channel sales, digital and marketing communication support to Partnership Distribution in a timely manner with quality delivery.

Roles and Responsibilities:

Channel Proposition & Marketing- Provide marketing and distribution support function on campaign management & communication for Partnership Distribution (PD) channel, coveringBanks / brokerage / IFA (Retail and HNW) / strategic partners. Sales experience in brokerage business is preferred.

• Develop an effective O2O strategy to engage partner's customers and existing or new customers and attract them to digital platforms, maximizing opportunities, drive product penetration, and uplift channel productivity
• Leverage customer touchpoints in AIA HK's and/or partner's digital ecosystem, to trigger communication that drive purchase behavior based on customer digital behaviour and analytics
• Measure, analyze and optimize marketing efforts regularly to drive traffic, engagement, and leads.

• Plan and monitor the relevant marketing budget to ensure effective allocation of resources

  Channel Engagement & Communication- Plan and implement sales promotion activities and events for partners and/or customers to support channel(s) in achieving sales target

• Monitor and analyze the effectiveness and performance of the sales tactical campaigns, providing strategic recommendation for business growth and improvement
• Ensure partnership distribution channel requirements are properly communicated to internal departments and external partners

• Maintain seamless communication to keep our partners informed of the company changes/initiatives that meet business needs

  People Management- Provide guidance to teammates and work collaboratively within PD and other internal stakeholders to ensure timely and quality delivery of marketing and distribution activities

• Manage the progress of team deliverables to ensure timely and quality outcomes

• Performs other responsibilities and duties periodically assigned by immediate manager in order to meet business requirements

  Minimum Job Requirements:- University / College graduate plus minimum 10 years relevant experience

• Experienced in channel marketing is a must
• Creative mind set
• Customer-oriented service
• High proficiency in written English and Chinese
• Good communication, presentation and interpersonal skills
• Insurance product knowledge
• Strong project management and financial analytical skills

• Good timeline management skill

  Others:- You are required to obtain the relevant license(s) if your job involves regulated activities

  Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.