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Published 1 week ago

Digital Growth Lead

Pure Hong Kong

Job Description

He/She will help to drive the e-commerce growth operations within a loyalty and campaign framework.

Responsibilities

  • Oversee and enhance user growth operations tied to loyalty and promotional initiatives.
  • Track and report on essential KPIs for marketing campaigns, developing strategies to boost user engagement based on specific industry insights.
  • Stay informed about the latest trends in digital advertising to optimize campaign effectiveness and performance.
  • Analyze user data to uncover segmentation opportunities and behavioral trends.
  • Identify and pursue strategic partnership opportunities while working closely with existing merchants for sustained retention and growth.

Requirements:

  • 7 years of experience in CRM, user growth, or digital advertising operations, ideally within the payment or e-commerce sector.

  • Strong analytical skills with practical experience in using business intelligence tools for informed decision-making.
  • Solid understanding of ROI in business contexts.
  • Familiarity with loyalty marketing, growth strategies, user segmentation, and partnership models.
  • Cantonese is Mandatory for this role.

If you are interested in finding out more about this career opportunity, please email your resume to Wanny Soh, wannysoh@puresearch.com

Job Particulars

Job source
eFinancialCareers
Job reference
23082562
Date published
23 Nov 2025
Job keywords
Fintech, Digital Banking, Sales & Marketing, n/a
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