Manager, Consumer Assets Marketing

A Career with Hang Seng Bank

Some careers have more impact than others.

If you’re looking for a career where you can make a real impression, join Hang Seng and discover how valued you’ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, Hang Seng offers opportunities, support and rewards that will take you further.

Marketing

Hang Seng’s Marketing function is responsible for formulating marketing strategies and implementing marketing initiatives to build the brand of Hang Seng Bank, acquire new customers, strengthen customer loyalty to build long term relationships, and provide professional marketing support to different businesses to promote a comprehensive suite of products and services offered by the Bank.

We are currently seeking a high calibre professional to join our department as Manager, Consumer Assets Marketing.

Principal responsibilities:

• Formulating and implementing marketing plans in support of the business and marketing goals to capture business opportunities and support business growth on Personal Loan and/or Credit Card products
• Develop, execute and optimize digital acquisition strategy across paid media channels to drive acquisition and meet Personal Loan and /or Credit Card targets
• Deliver effective and measurable multi-channel marketing campaigns for Personal Loan and /or Credit Card acquisition and portfolio growth
• Collaborate with relevant parties and manage suppliers to ensure quality deliverables in a cost-effective manner and smooth launch of marketing programs
• Monitor program progress/ effectiveness and conduct post-program evaluation for future improvement

Requirements:

• University degree in Marketing, Business Administration or a related discipline
• Minimum of eight years' experience in marketing, with exposure to Personal Loan and/or Credit Card business, or advertising/ media agencies preferred
• All rounded marketing skills with good understanding of latest developments in the marketing and media scene, together with proven experience in running end to end marketing programs. Hands-on digital acquisition experience is preferred.
• Good communication, interpersonal, analytical, problem solving and project management skills
• Strong self-motivation and customer orientation, with the ability to work independently and under pressure
• Proficiency in both English and Chinese
• Great sense of ownership and servicing mind-set to ensure efficient and effective customer service delivery

You’ll achieve more when you join Hang Seng Bank Limited.

www.hangseng.com/careers

https://www.linkedin.com/company/hang-seng-bank

Hang Seng is committed to service excellence. Our people are our most important asset and play a vital role in our efforts to continually enhance our performance for customers and provide best-in-class products and services. We seek to attract high-calibre talent by offering a dynamic working environment, good career development opportunities and competitive compensation packages.

Issued by Hang Seng Bank Limited

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