Published 3 weeks ago

ASSISTANT RESEARCH MANAGER - QUALITATIVE

Sun Hung Kai Properties Ltd

Job Description

“Building Homes with Heart”

Sun Hung Kai Properties Limited was publicly listed in 1972 and is now one of the largest property companies in Hong Kong with about 38,000 employees. Our core business is the development of properties for sale and investment. We also have complementary operations in property-related fields including hotels, property management, construction, insurance and mortgage services, as well as investments in telecommunications, information technology, infrastructure and other businesses.

We put our long-standing belief of 'Building Homes with Heart' into practice, on the one hand by developing residences of the finest quality and offering first-class service to our customers, and also by contributing to the good of the community to make Hong Kong a better home for everyone.

Requirements:

  • Bachelor’s degree or above
  • Minimum 8 years’ experience in qualitative market research including proposal and analytical report writing, presentation, qualitative in-depth interviews for luxurious/high-net-worth customers in Hong Kong and Mainland China
  • Proficiency in Microsoft Office, e.g. Word, Excel & PowerPoint. Familiar with social media usage and analysis for media used in Mainland China and Hong Kong
  • Analytical and logical approach from business perspective to research design, data analysis, report writing and presentation
  • Very fluent in Putonghua
  • Willing to work on Saturdays, Sundays and Public holidays, and able to work under pressure
  • Business travel and occasional outdoor & off-site to conduct fieldwork/research is required

Responsibilities:

  • Manage and conduct market research projects for Hong Kong & Mainland China on customer behaviours & needs, market trends & sentiments, business development etc.
  • Identify research scope & requirements, write proposals, prepare fieldwork & discussion guides, recruit & conduct in-depth interviews, moderate focus groups, write analytical reports, provide insights & recommendations, and conduct presentation from business perspectives
  • Conduct digital & social listening and social media analysis (mainly media used in Mainland China and Hong Kong), prepare insightful & timely reports, manage to liaise with external agencies to ensure timely data delivery
  • Perform desk research, ad-hoc tasks & other related projects as assigned

(Candidates with less experience will be considered for Senior Research Officer.)

Good remuneration and attractive fringe benefits will be offered to the successful applicant. Interested parties please apply with full resume, present and expected salary, available date by clicking "Apply Now".

For further information, please visit our company website: www.shkp.com.

We are an equal opportunity employer and welcome applications from all qualified candidates. All personal data collected will be used for recruitment purpose only. Applicants not hearing from us within 3 months may consider their applications unsuccessful. All personal data collected will be destroyed within 24 months.

Job Particulars

Job source
CTgoodjobs
Job reference
3152666-01#0172
Date published
14 Nov 2025
Job keywords
5-day week, Dental plan, Discretionary bonus, Education subsidies, 13-month pay, Medical plan, Marketing / Public Relations - Marketing - Market Research, Marketing / Public Relations - General / Others, Others - General / Others, Property - General / Others, Property Development, Wan Chai, Full-time, Permanent, Middle management level, Degree, Analytical, Business Development, Data Analysis, Design, Desk, Focus Groups, Interviewing, MS Office, Market Research, Microsoft Excel, Microsoft Word, Powerpoint, Putonghua, Qualitative, Report Writing, Research, Social Media, Travel
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