Senior Manager, Section Head of Digital and Social Marketing

Join Bank of China (Hong Kong)

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• We commit to excellence and professionalism
• We value people

We offer challenging and rewarding careers that will further your personal development.

For other vacancies, please visit our website at http://www.bochk.com

Job No.: 499787
Employment Type: Full time
Departments: Personal Banking and Wealth Management Department
Job Functions: Strategic Planning, Management, Project Management, Marketing

Responsibilities:

• Formulate, execute and manage result-driven product marketing activities for BOCHK personal banking, develop short-term and long-term marketing strategies.
• Lead and execute thematic marketing campaigns and events for retail banking products, including FX, insurance, payroll, and deposits, to drive business growth.
• Develop and implement a comprehensive social media strategy and content plan.
• Collaborate with internal teams to create and curate high-quality, engaging, and visually appealing content for social media platforms such as Instagram, WeChat, and Xiaohongshu.
• Build and maintain strong relationships with influencers, brand ambassadors, and online communities to enhance brand reach and engagement.
• Analyze performance metrics and generate insightful reports to assess campaign effectiveness, optimize resources, and maximize customer engagement, sales, and revenue growth.
• Manage marketing budgets effectively, ensuring cost control and the optimal allocation of funds for all sales and marketing initiatives.

Requirements:

• Bachelor's degree in Business Administration, Marketing, Economics, Finance, or a related field
• Minimum of 12 years of solid experience in marketing, including at least 5 years in a leadership role
• Strong expertise in digital and social media marketing, with a solid understanding of relevant technologies
• Excellent written and verbal communication skills, including proficiency in copywriting and editing
• A creative mindset with a keen eye for design trends and brand storytelling

We offer competitive remuneration package and comprehensive fringe benefits including medical and life insurance, and different types of allowances to the right candidate. Interested parties, please submit your application online. For details, please visit our website http://www.bochk.com

To apply: https://careers.pageuppeople.com/798/cw/en/job/499787?lApplicationSubSourceID=11232

Data collected would be used for recruitment purposes only. It might also be disclosed to our subsidiaries or Associated Companies to process the information for appointment. Applicants who do not hear from us within 8 weeks may consider their application unsuccessful and their data will be destroyed within 12 months of receipt.