Assistant Marketing Manager (Japanese Cuisine)

Founded in 2006, LUBUDS is a Hong Kong based company which headquater located in Wong Chuk Hang. The Group operates a number of exquisite brands and diversify cuisine collection. Our fragship brands including Ana Ten, Sushi Senju, Yaki Ana, What The Pho, Blooms, PANO, PALCO, FWD House 1881, Mian, Yue, Chuan and Moon Palace. We are now managing over 40 outlets in Hong Kong and more is expected to come.

In LUBUDS, we embrace love and happiness in our working environment. We treat everyone with respect and dignity and staff can enjoy work life balance and job satisfaction at the same time.

We sincerely invite you to become one of us in our dynamic team and we look forward to sharing our successes with you in the future. Please visit www.lubuds.com for more information.

About the Role

You will be responsible for developing and executing impactful marketing strategies that drive brand awareness, customer engagement, and revenue growth across multiple F&B outlets.

Key Responsibilities

• Develop and implement marketing initiatives tailored to each brand, including brand identity creation, messaging alignment, and promotional campaigns.
• Analyze market trends, consumer behavior, and competitor activities to uncover growth opportunities and boost brand performance.
• Plan, execute, and evaluate both online and offline marketing campaigns—including social media, events, and seasonal promotions.
• Conduct market research to understand customer preferences and pain points, and use insights to improve marketing strategies and product offerings.
• Work closely with operations, culinary, and design teams to ensure seamless execution of marketing activities.
• Manage content development for websites, social media, and other marketing channels while maintaining consistent brand tone and style.
• Monitor performance metrics, generate reports, and provide actionable recommendations to enhance marketing effectiveness.

Requirements

• Degree holder in Marketing / Hotel & Catering Management or related discipline
• Minimum 5 years’ solid experience in F&B Marketing
• A change agent and attentive to the market trend
• Creative, a good team player and able to meet tight deadlines
• Independent and entrepreneurial with excellent problem-solving and analytical skills
• Able to work independently & under pressure
• Good commend of both spoken and written English

We offer attractive remuneration package and excellent career opportunities to the right candidate.

Information collected will be treated in strict confidence and used for recruitment purposes only. Only suitable candidates will be notified.