The Hong Kong Red Cross was established in 1950. We belong to the World's largest humanitarian network and provide impartial and quality care to protect life and health, and to enhance the capacity of vulnerable people to live a safe and dignified life. Our services include disaster relief, special education, volunteer service, first aid and health training, and blood transfusion. http://www.redcross.org.hk
Position Purpose
This position works closely with the Head of Corporate Communications to lead the Agency's social media presence, support social media strategy and event management. This role is central to leverage data and analytics from platforms to guide decision-making, demonstrate clear ROI, and enhance Agency's brand reputation.
Principal Responsibilities
- Manage the end-to-end corporate social media strategy across all key online platforms. This includes content creation, community engagement, and brand management;
- Monitor, analyze, and report on social media and event performance metrics. Use this data to derive actionable insights, optimize campaigns, and prove the value of communications efforts to business goals;
- Familiar with software tool including salesforce to track communication campaign influence on donor engagement and fundraising status;
- Plan and execute a calendar of corporate events, from concept and logistics to promotion and post-event follow-up, ensuring they effectively support brand and business development goals;
- Plan and execute research surveys (e.g., brand perception, campaign effectiveness) to gather critical stakeholder insights for decision-making; and
- Proactively monitor digital channels to manage brand sentiment and mitigate potential reputation risks.
Entry Requirement
- Bachelor degree, preferably with major in communications, journalism, translation, or related disciplines.
- Minimum of 5 years work experience with a strong track record and portfolio of various projects;
- Proven professional experience in a corporate communications role with a strong focus on social media management;
- Hands-on experience with social media platforms and analytics tools;
- Demonstrable familiarity with Salesforce or a similar CRM; experience using data for reporting is essential;
- Solid experience in managing corporate events from planning to execution;
- Excellent written and verbal communication skills, with the ability to craft compelling narratives for different audiences;
- Strong time management skills and the ability to manage multiple projects in meeting deadlines;
- Excellent command of English and Chinese, both written and oral (including Putonghua); and
- Previous work experience in NGOs is a definite advantage.
Fringe Benefits:
Fringe benefits including generous annual leave, marriage leave, compassionate leave, caring leave, medical and dental benefits (including dependents), Employer MPF voluntary contribution, and a discretionary incentive payment (where applicable) will be offered to the right candidates.
Contract Period: 2 years (renewable)
Interested candidates are invited to submit an online application, by clicking the "Apply Now" button on or before 21 December 2025.
(Personal data provided by job applicants will be used strictly in accordance with Agency’s data protection policy for recruitment purposes only. Applicants not contacted within 4 weeks may consider their applications unsuccessful and all related information will be kept on our files for up to a period of 6 months.)