Manager, Marketing (Credit Card and Loan Business)

Industrial and Commercial Bank of China (Asia) Limited (“ICBC (Asia)”) is the flagship of overseas business of Industrial and Commercial Bank of China Limited (“ICBC”) – currently the largest commercial bank in China, and it is one of the domestic systemically important banks (D-SIBs) in Hong Kong. Currently, ICBC (Asia) has 52 retail outlets (including 27 “Elite Club” Wealth Management Centres) in Hong Kong. It is engaged in commercial banking, investment banking and other financial services, including those of securities, insurance and funds, with a focus on commercial and retail banking as well as global market business. Chinese Mercantile Bank and ICBC Asset Management (Global) Company Limited, two wholly-owned subsidiaries of ICBC (Asia), specialize in Renminbi services in mainland China and ICBC’s global asset management business respectively.

Job Responsibilities

• Develop end-to-end marketing plans for credit card and loan products: Define positioning, target audience (e.g., young professionals, middle-class families), and promotion channels (digital platforms, offline partnerships, branch campaigns).
• Drive customer acquisition & activation: Launch campaigns (e.g., new card sign-up bonuses, loan interest discounts) to attract qualified users; collaborate with sales teams to convert leads into active customers.
• Optimize channel performance: Manage digital channels (social media, search ads, fintech platform partnerships) and offline channels (branch displays, corporate client workshops); track ROI and adjust resource allocation for maximum efficiency.
• Analyze market & competition: Monitor industry trends, competitor product features (fees, benefits, promotion tactics) and customer feedback; iterate strategies to maintain competitive advantages.
• Ensure regulatory compliance: Collaborate with risk control and legal teams to ensure all marketing materials/messaging comply with financial industry regulations (e.g., clear disclosure of loan interest, fee terms).
• Lead cross-functional execution: Coordinate with product, IT, customer service, and sales teams to ensure smooth launch of marketing campaigns; track key metrics (acquisition cost, conversion rate, loan disbursement volume) and report results to management.

Job Requirements

• Bachelor’s degree or above in Marketing, Finance, Business Administration, or related fields; master’s degree is a plus.
• 3-5 years of marketing experience in banking/financial services, with proven track record in credit card or consumer loan product promotion.
• Strong strategic thinking: Ability to translate business goals into actionable marketing plans.
• Digital marketing proficiency: Familiar with fintech marketing channels (e.g., banking APP operations, social media for finance, affiliate partnerships) and data analysis tools (Excel, Google Analytics, CRM).
• Regulatory awareness: Deep understanding of financial industry regulations (e.g., consumer credit disclosure rules) to avoid compliance risks.
• Excellent communication & coordination skills: Ability to lead cross-departmental projects and negotiate with external partners (e.g., merchants, fintech platforms).

Interested parties, please click "Apply Now" for application.

Personal data collected will be used for recruitment purpose only.