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Published 1 week ago

Marketing Manager, Mobile Business

China Mobile International Limited

Job Description

Responsibilities

  • Develop mobile business marketing strategies, business cases and performance reports, ensuring the competitiveness of products and services through global market research and analysis
  • Create and implement comprehensive marketing plans for campaigns, overseeing end-to-end execution and adapting global brand initiatives for regional markets while optimizing channels and agency partnerships to enhance ROI
  • Lead the localization and enhancement of mobile services, defining key product features, pricing structures, and market positioning in collaboration with cross-functional teams to launch new products and packages that meet market demands
  • Identify and establish strategic partnerships with relevant global channels to expand market exposure and negotiate partnership agreements, designing joint value propositions and packages to enhance service offerings
  • Monitor and analyze the effectiveness of marketing initiatives. Use data-driven insights to drive continuous improvement and optimize overall marketing performance

Requirements

  • University graduate in Marketing, Business Administration or related discipline
  • Minimum 8 years working experience in marketing sector, preferably in Telecommunications or IT&T industry
  • Possess strong ownership with analytical abilities and with solid business sense
  • Excellent analytical, presentation, interpersonal and communications skills
  • Detail-oriented and proactive, with exceptional project management skills
  • Preferably with marketing experience in customer acquisition / retention programs launch
  • Good command of written and spoken Chinese and English and proficient in Mandarin

Interested parties please send your full resume with current & expected salary via Apply now. Please indicate the reference number in the subject line.

All personal data provided will be used for consideration of your job application only.

Job Particulars

Job source
CPjobs
Job reference
Joo-4229569
Date published
28 Nov 2025
Job keywords
Telecommunications, Marketing, Public Relations, Bachelor Degree
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