Business Marketing（Assistant）Manager

Key Responsibilities

• Develop and execute integrated marketing campaigns (digital, social media, OOH, outdoor events, influencer collaborations, etc.) to drive customer acquisition, activation, and retention
• Identify, negotiate and manage strategic business partnerships and co-marketing opportunities with merchants, fintechs, lifestyle brands and Banking & Finance ecosystem partners
• Plan and deliver high-impact offline activation events, roadshows, pop-ups and sponsorships
• Collaborate closely with cross-functional teams to formulate Go-To-Market strategies for new digital banking products, features, and campaign
• Prepare compelling marketing collateral, copywriting, campaign messaging, eDMs, social media content and promotion kits
• Conduct market research, competitor benchmarking, and customer segmentation to inform marketing strategy
• Stay ahead of market trends, emerging platforms, and regulatory changes in Hong Kong’s digital banking landscape

Requirements

• Bachelor’s degree in Marketing, Business, Communications or related disciplines
• Minimum of 6 years of relevant experience in marketing and advertising (candidates with less experience will be considered for Assistant Manager level)
• Proven track record in consumer marketing, preferably in digital banking, fintech, e-wallets, credit cards or financial services
• Strong experience in partnership/BD marketing, offline events and activations
• Hands-on experience in developing GTM plans and writing persuasive marketing copy
• Strong project management skills with the ability to manage multiple campaigns and stakeholders simultaneously
• Excellent English and Chinese (Cantonese & Mandarin) copywriting and communication skills; ability to switch between professional financial tone and engaging consumer tone
• Solid understanding of media planning/buying and budget management
• Familiar with HKMA advertising guidelines and financial services regulatory environment is a strong advantage
• Proactive, detail-oriented, and able to thrive in a fast-paced, dynamic digital bank environment
• Knowledge of data analytics tools, paid media placement and optimization is a plus